Colling Media Partners with Otterly.AI to Help Clients Get Found in AI Search

The way people search for information, products, and services is changing. Instead of only scrolling through traditional search results, consumers are increasingly turning to AI-powered platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity to research options and discover businesses.

For brands, this introduces an important question: When someone asks AI about your industry, products, or services, does your business appear in the answer?

To help clients answer that question, Colling Media has partnered with Otterly.AI, an AI search monitoring and optimization platform that provides insights into how brands appear across AI-powered search experiences.

The partnership expands Colling Media’s ability to measure AI search visibility, identify competitive opportunities, and develop data-informed strategies that help brands become more discoverable.

Why AI Search Visibility Matters

For years, businesses have relied on Search Engine Optimization (SEO) to improve their visibility in traditional search engines.

SEO remains essential. But AI-powered search introduces another important dimension to how potential customers discover and evaluate businesses.

Consider the difference between these two searches:

• Traditional Google search: “Best trade schools in Phoenix”
• AI-powered search: “What are the best trade schools in Phoenix for someone who wants hands-on training, flexible schedules, and career placement assistance?”

The second search may generate a conversational answer that compares schools, explains their differences, and identifies specific recommendations.

Businesses that don’t appear in those answers could miss opportunities to be considered by potential customers.

This is where Generative Engine Optimization (GEO) comes into play.

GEO focuses on improving a brand’s ability to be discovered, mentioned, and cited in AI-generated responses. It builds on traditional SEO by considering how AI-powered platforms find, interpret, and reference information.

What Is Otterly.AI?

Otterly.AI is an AI search monitoring and optimization platform designed to help businesses understand how their brands appear across AI-powered search engines.

The platform monitors AI-generated responses across major platforms, including:

• ChatGPT
• Google AI Overviews and AI Mode
• Google Gemini
• Perplexity
• Microsoft Copilot

Through AI search monitoring and analysis, businesses can better understand whether they are being mentioned, which websites are being cited, and how their visibility compares with competitors.

Rather than relying on assumptions about AI search performance, marketers can use this information to establish benchmarks, uncover opportunities, and measure changes over time.

What the Partnership Means for Colling Media Clients

By incorporating Otterly.AI into our search marketing capabilities, Colling Media can help clients better understand an increasingly important part of the customer discovery process.

1. Measure AI Search Visibility

Understand when and where a brand appears in AI-generated answers to relevant customer questions.

2. Monitor Competitive Visibility

See which competitors are being mentioned or recommended for important industry-related searches and identify opportunities to improve visibility.

3. Track Brand Mentions and Website Citations

Understand the difference between an AI platform mentioning a brand and citing its website as a source of information.

4. Identify Content Opportunities

Discover questions and topics where a brand could strengthen its authority through more relevant, helpful, and clearly structured content.

5. Inform SEO, Content, and Digital PR Strategies

Use AI search insights to help guide website optimization, content development, authoritative third-party coverage, and broader digital marketing decisions.

Together, these capabilities give Colling Media another way to connect marketing strategy with measurable visibility.

From Search Rankings to AI Recommendations

Traditional SEO reporting tells businesses where they rank in search results, how much organic traffic they receive, and what visitors do after reaching their websites.

AI search requires additional questions:

• Is our brand appearing in relevant AI-generated answers?
• Are competitors being recommended instead?
• Which websites and sources are influencing those answers?
• What topics are creating opportunities for greater visibility?
• Is our presence in AI search improving over time?

These insights help inform a more complete search marketing strategy.

Importantly, AI search visibility does not guarantee recommendations, increased traffic, or conversions. AI-generated answers can vary by platform, prompt, and context.

But measuring those answers provides a starting point for understanding where a brand stands and what opportunities may exist.

Building on Colling Media’s Search Marketing Expertise

At Colling Media, our mission is simple: Helping People Succeed Through Better Advertising Results.

That means continually evaluating how consumers discover businesses, how marketing performance is measured, and where new opportunities are emerging.

Our partnership with Otterly.AI builds on our existing expertise in SEO, paid search, content strategy, digital PR, and marketing analytics.

Rather than treating AI search as a disconnected marketing tactic, we see GEO as an extension of a broader search and brand visibility strategy.

Traditional SEO helps businesses get found in search results. GEO helps businesses improve their opportunities to appear in AI-generated answers. Together, they support visibility across an evolving search landscape.

As the way people search continues to change, our focus remains on helping clients make informed marketing decisions grounded in data, strategy, and measurable business outcomes.

Is Your Brand Showing Up in AI Search?

Your next customer may be asking ChatGPT, Gemini, or another AI-powered search platform to recommend a business like yours.

Do you know whether your brand is part of that conversation?

Colling Media can help you evaluate your current AI search visibility, understand how your competitors appear, and identify opportunities to strengthen your presence.

Discover where your brand stands in AI search.

Contact Colling Media to discuss your AI search visibility and GEO strategy.