Colling Media earned nine honors at the 2025 AZIMA TIM Awards, celebrating excellence across integrated marketing, search, and artificial intelligence innovation.
The Arizona Innovation Marketing Association (AZIMA) TIM Awards recognize the state’s top digital marketing campaigns and professionals, honoring outstanding creativity, results, and strategic innovation. For Colling Media, these nine wins reflect not only creative excellence but also a commitment to measurable impact and data-driven storytelling that delivers real business outcomes.
Category: Integrated Consumer Campaign
Colling Media’s “Omnichannel Mix with Paid Social, CTV, Display, and Digital Audio” campaign for the nation’s largest tire retailer demonstrated how a coordinated media strategy can drive awareness, engagement, and conversion simultaneously.
Running January 1 – June 30, 2025, the campaign used cross-channel media for awareness and performance, helping boost visibility for the nation’s top tire retailer and its promotions both online and in retail locations. By leveraging paid social for performance and programmatic media including Connected TV and digital audio for top-of-funnel awareness, the brand maintained consistent, top-of-mind presence among in-market tire buyers.
Results:
8,000 orders
$6 million in revenue
9,200 tire appointments
38.4 million impressions
The campaign exemplified how a balanced omnichannel approach can strengthen every stage of the customer journey, from awareness through conversion.
Takeaway for Marketers:
True integration aligns performance and awareness. When paid social, CTV, and digital audio work together, brands can connect reach with measurable business outcomes.
Category: Display Advertising
The Display Advertising campaign for the nation’s largest tire retailer demonstrated how personalized creative and audience segmentation can drive meaningful engagement and sales. Colling Media used first-party data to develop dynamic ad variations aligned with seasonal buying intent, geography, and shopping behavior.
Results:
Running from April 1–June 30, 2025
14.6 million impressions
116 orders
$82,000 in revenue
Takeaway for Marketers:
Effective display campaigns go beyond awareness. When audience intent informs creative strategy, brands can translate engagement directly into measurable sales.
Category: Search Engine Marketing (PPC)
Category: Search Engine Marketing
Midwest Technical Institute (MTI) partnered with Colling Media to improve the performance of its paid search campaigns. The objective was to increase lead volume while maintaining cost efficiency in a competitive education market.
Colling Media restructured MTI’s account architecture, improved keyword segmentation, and tested new ad creative informed by conversion intent data.
Results:
44% increase in conversions
30% decrease in cost per lead
Takeaway for Marketers:
Optimized PPC campaigns rely on clarity and precision. By mapping keyword intent to audience behavior, marketers can achieve significant efficiency gains without increasing spend.
Category: Search Engine Optimization (SEO)
Knight Transportation’s SEO campaign focused on improving organic performance for both recruitment and logistics-related search visibility. Colling Media enhanced site architecture, optimized technical SEO, and strengthened content hierarchy to drive meaningful engagement.
Results:
Google Analytics (Sep 2024–Jun 2025 vs. previous period)
Sessions: +49.5%
New Users: +44.5%
Conversion Events: +49%
Takeaway for Marketers:
Technical and content improvements can deliver outsized returns when built on sound analytics. Strong SEO foundations create lasting visibility and conversion growth.
Category: Search Marketing (PPC) Campaign
The Knight Transportation paid search campaign achieved measurable improvements in both cost efficiency and lead volume through refined targeting and account restructuring. Colling Media focused on optimizing keyword segmentation, separating competitor campaigns, and pausing underperforming dynamic search ads to improve efficiency.
Results:
March 2025: $24.90 cost per lead (CPL) with 3,704 conversions
June 2025: $20.97 CPL with 4,843 conversions
By focusing on precision keyword targeting and consistent optimization, Colling Media drove higher-quality, lower-cost leads that enabled Knight Transportation to scale recruitment efforts effectively and outperform previous benchmarks.
Takeaway for Marketers:
Continuous optimization drives performance. When campaigns focus on meaningful data and efficiency, marketers can achieve scalable growth without increasing spend.
Category: Best Use of AI
Colling Media received recognition for its innovative use of AI technology to enhance video content creation and optimization. Using advanced AI-avatar tools, the agency developed scalable, consistent video content at unprecedented speed and efficiency.
Results:
78,912 total views
18,319 total minutes watched
Takeaway for Marketers:
AI is most powerful when it supports creativity and scale so that marketers can focus on strategy, storytelling, and insight.
Category: Search Engine Optimization (SEO) Campaign
The Express Flooring SEO campaign focused on driving measurable local growth by improving visibility and engagement in search results. Colling Media implemented a strategy that combined website optimization, internal linking, citation management, and consistent local posting to strengthen local authority and conversions.
Results:
21% increase in total actions on Google Business Profiles (Q2 2025 vs. Q2 2024)
58% increase in phone calls from Google Business Profiles (Q2 2025 vs. Q2 2024)
406% increase in search impressions for Service Area pages (May–June 2025 vs. May–June 2024)
62% increase in clicks to Service Area pages (May–June 2025 vs. May–June 2024)
The SEO strategy delivered substantial growth in local engagement and search performance, proving that targeted Service Area pages effectively captured nearby customer interest and converted visibility into measurable leads.
Takeaway for Marketers:
Local SEO thrives on precision and consistency. When content, structure, and local engagement align, brands can turn search visibility into meaningful business outcomes.
Category: Search Marketing Campaign (PPC)
The Progress Residential Search Campaign was designed to address declining move-ins and improve attribution accuracy across paid search efforts. Prior to Colling Media’s work, Q2 2024 was projected to decline 30% in move-ins compared to Q1 (from 228 down to 160 expected).
Through refined campaign structure, optimized keywords, and improved attribution tracking, Q2 2025 exceeded the seasonally adjusted projection by 69%.
By tracking and optimizing toward meaningful conversions rather than simple button clicks, Colling Media not only improved efficiency but also significantly boosted Progress Residential’s ability to meet and surpass its move-in goals, demonstrating the power of strategic PPC and robust attribution.
Takeaway for Marketers:
Data quality drives performance. When brands measure what truly matters, conversions tied to business outcomes, optimization becomes more effective, sustainable, and impactful.
Category: Integrated Business Campaign
Colling Media’s partnership with the Pacific Financial Association (PFA) resulted in significant success across multiple digital channels.
Results:
Non-sales newsletters achieved a 42.1% average open rate and a 3.0% click rate, a substantial improvement from the previous six months.
Targeted Google Ads drove an 88.5% increase in phone calls, a 162% surge in website traffic, and a 35.4% rise in form submissions.
SEO efforts boosted average monthly site sessions by 45% and increased monthly conversions by 54%.
These outcomes highlight Colling Media’s commitment to delivering exceptional value and measurable business growth through strategic, multi-channel execution.
Takeaway for Marketers:
True integration blends performance and storytelling. When paid media, content, and SEO work together, brands achieve compounding returns that drive both awareness and profitability.
Colling Media AZIMA TIM Awards 2025 Conclusion
Colling Media’s nine AZIMA TIM Awards 2025 highlight more than marketing excellence, they represent a commitment to performance, transparency, and innovation.
From AI-driven storytelling to integrated search and display strategies, each campaign reflects how the right balance of creativity and data produces measurable results.
For marketing leaders, these takeaways stand out:
Integration amplifies results.
Data drives smarter creativity.
AI enhances, not replaces, human insight.
Measurable performance is the ultimate benchmark for success.
Colling Media’s 2025 results serve as proof that the combination of strategy, creativity, and innovation remains the foundation for meaningful growth.