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Home Services Finding Success Combining Digital & Traditional Marketing

by Brian Colling - July 12, 2015

Home Services: Find Success by Combining Digital & Traditional Marketing

Today’s most successful home service companies understand the critical role digital marketing plays in getting inbound leads. Unfortunately, some people believe investing money in online efforts means having to cut tried and true traditional methods. The truth is, the most effective solution is to use a combination of both traditional and digital marketing campaigns.

Traditional channels (radio, television, outdoor, print) still have high success rates, and these platforms are a viable option when launching campaigns. By using both traditional and digital efforts, you can reach a much wider audience.

According to Marketing Charts, companies will increase TV advertising spending by up to $81 billion and digital marketing spending by up to $83.9 billion by 2019. Spending on radio advertising will grow up to $18.1 billion by 2019.

Here are some ways that home service companies have found success by combining digital and traditional channels:

Use Marketing Channels to Complement Each Other

Traditional channels allow you to reach a broad audience, and digital media will enable you to focus on a specific target audience. Because of this, it’s possible to launch campaigns on one platform that complements the other. Home service companies often use television or radio advertising to give consumers information about their services and offer more information on their websites.

Using Multiple Marketing Channels to Reach Consumers

Using both digital and traditional campaigns, a company can push its services across multiple channels. Some mediums may be better than others for a specific target audience, but your company can reach more potential customers when using both types of marketing. Home service companies often promote their services on the radio and online to get a large and diverse audience.

Building a Brand and Relationships

Traditional channels are highly effective ways to reach a broader consumer base and build a brand. Home service companies use traditional platforms to get their brand in front of consumers, while digital channels offer an opportunity to connect and build relationships with consumers. Home service companies use digital channels to gain the trust of consumers by engaging with them.

These are just three ways that home service companies use traditional and digital marketing techniques to gain new customers. By using both types of marketing, companies can attract more customers and maximize their revenue and return on investment.

You may also enjoy this article: Calls-to-Action (CTAs): Breaking Email’s Golden Rule

Photo by Raphaël Biscaldi on Unsplash

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