Brands continue investing heavily in TikTok and Instagram, with the two platforms accounting for 83% of influencer collaborations in 2024. Short-form video remains the dominant content format, and brands are prioritizing partnerships that drive engagement and conversions. As influencer marketing continues to evolve, marketers should focus on strategic creator collaborations that align with their target audience and campaign goals.

Reddit Struggles with Growth After Google Algorithm Changes

Reddit attributes its weaker-than-expected growth to Google’s algorithm changes, which may have impacted search visibility and organic traffic. The platform still boasts an impressive 101.7 million daily active users. As organic reach shifts, marketers should consider Reddit’s engaged audience for targeted advertising and brand conversations, especially in industries where trust and peer recommendations drive decision-making.

TV is Largest YouTube Device

YouTube’s CEO revealed that TV has overtaken mobile as the platform’s primary viewing device. As more audiences consume content on larger screens, long-form videos and high-quality production are becoming more valuable for brands. Marketers should rethink YouTube strategies, optimizing content for the living room experience and exploring CTV ad placements to reach audiences.