Posts by Jordan Walsh

The Only Sales and Marketing Alignment Tool You Will Ever Need

Sales and Marketing Alignment

If you Google sales and marketing alignment, in about .45 seconds your search will return approximately 32,900,000 results. You’ll see amazing amounts of best practices, mind-blowing statistics, and perfect playbooks. Nearly all search results will provide you with top-level theories, fancy philosophies about the problem, and suggestions for getting sales and marketing teams in the same…

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8 Signs You Need Help From An Advertising Agency

8 Signs You Need Help From An Advertising Agency

Knowing if or when to call on an advertising agency for help with your business isn’t always clear. If you’re wondering what the signs are, here are eight good ones. 1. You’re a One-(Wo)Man Marketing Band We’ve run into an increasing amount of one-(wo)man marketing bands in the last few years. The trend seems to…

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Why Mom Was Right About Marketing

Why Mom Was Right About Marketing

Moms are awesome! They have amazing wisdom and insight on everything under the sun. Moms openly share them at the most important and meaningful times. What you may not know is your Mom’s life advice is great marketing advice too. Here are 15 reasons why Mom was right about marketing:   1. “Anything worth having…

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HubSpot Inbound 2018 Recap: Top 8 Takeaways

HubSpot Inbound 2018

Our agency recently had the pleasure of attending HubSpot Inbound 2018. As promised, this convention in the heart of Boston, MA was a top-notch event for those who practice inbound marketing. We found it easy get around, sessions that started and stopped on schedule, and speakers who were engaging and accessible. Here are our takeaways from HubSpot Inbound 2018:…

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Calls-to-Action (CTAs): Breaking Email’s Golden Rule

Email Marketing - Colling Media

One aspect of marketing which fascinates me involves what I call “interaction psychology”. How and why someone engages or doesn’t engage with content consumes a lot of my campaign prep work. This mental noodling has lead me to examine how I’m using Calls-to-Action (CTAs) in emails programs. Email’s CTA Golden Rule A long-standing rule of…

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Brand Reputation Management – Why your company needs a crisis plan

Reputation Management - Is Your Brand Ready for a Crisis_ (1)

Brand Reputation Management is “Why” every brand need a marketing crisis plan. Kathy Griffin’s headshot seen around the world is another reminder about how using spokespeople as the face of a brand can be risky. CNN and Squatty Potty discovered how quickly public opinion can turn ugly in today’s all-knowing, all-seeing, all-opinionated lightning-fast digital world…

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Taco Bell Rebranding Fail

Taco Bell Rebranding Fail (1)

2016 seems to be a popular year for big brands to fiddle with logos. Over the summer, Subway made tweaks to its look and others are following suit. And whenever a brand attempts a re-branding effort the Colling Media office noise level jumps. This week Taco Bell triggered a lively discussion about how successful the…

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