National Survey: Consumers Tipped to Spend 30% Less This Black Friday Than Last Year
The Colling Media market research team conducted a national Snapshot Study to understand probable consumer spending behavior for the upcoming Black Friday and Cyber Monday shopping days. The national survey, which was conducted on November 8th and 9th, surveyed 500 adults from throughout the U.S. Question and answer options were randomized to control for potential…
In-House vs. Agency: When Should You Outsource Your Marketing?
A company can quickly outgrow its internal marketing capacity. If you find yourself struggling to keep up with marketing campaigns, or just don’t seem to be getting results you expect, you should consider getting outside help. Advertising agencies are able to create complete strategies for your company from the ground up, helping it grow. What…
National Survey: Consumers Respond to Advertising on Online Dating Services and Apps
The Colling Media market research team conducted a national Snapshot Study to understand consumer attitudes and effectiveness of advertising on online dating services and apps. The national survey, conducted on October 11, surveyed 1,000 adults from throughout the U.S. Question and answer options were randomized to control potential ordering bias. In order to ensure recency…
Search Advertising vs. Display Advertising: Which One Wins?
Are you thinking about investing in paid advertising? It’s a good choice. Paid advertising has a great ROI, especially for businesses just starting out, or businesses launching new products and services. Paid advertising is an investment, and it’s important to figure out which paid strategy will work best for you. When exploring paid advertising options,…
Google AI: Should You Allow Google to Create Display Ads?
AI is doing just about everything today. From controlling your smart thermostat to automatically generating screenplays, AI is being applied to many tasks. Earlier this year, JPMorgan Chase used an AI algorithm for creating headlines people wanted to click. So, why not use Google’s AI to create your display ads for you? Here’s what you…
Ad Alignment: Should AdWords Ads Match Your Home Page?
Your AdWords Ads bring people in. But it’s your home page makes people convert. How well-aligned do your AdWords Ads need to be with the content on your home page? Do you need to make sure your AdWords Ads match the content on your website? When you don’t have content that aligns, you experience reduced…
How Brands Are Using Snapchat Stories and Discover
As of 2019, Snapchat has 190 million daily active users. Snapchat is an incredible platform for connecting with your friends, family members, and even strangers who have similar interests. But there’s a lot more to the Snapchat platform than you might think, such as Snapchat Stories and Snapchat Discover. Discover, in particular, provides valuable marketing…
Top 7 Keyword Phrases You Should Never Use (Do’s and Don’ts)
Marketers know keyword phrases are how search engines understand about your website. And did you know there are specific keyword phrases, which could block your site from being shown? Major search engines essentially blacklist keyword phrases. Your site might show up somewhere, and it may not be in the first few pages of results. What…
Streaming and Subscription Services Grab Majority of NFL Viewers
The Colling Media market research team has conducted a national Snapshot Study to understand and evaluate the evolving adoption of streaming video services. This month’s research focuses on how consumers consumed the National Football League (NFL) during the opening week of the 2019 season. Here are the key findings of the national survey of adults…
Bing Traffic: What Do You Lose If You Ignore It?
Everyone knows Bing has essentially lost the war against Google. Google is leaps and bounds more popular but that doesn’t mean Bing traffic can just be ignored. Like any platform, Bing has its own customer demographics, and you may find Bing traffic has more in common with your products and services than Google does. Bing…