SEO Trend for 2020 and Beyond: Intent
Surely you’ve heard of search engine optimization or SEO. It’s been one of the biggest buzzwords out there as the Internet has evolved from a novelty to a commodity, and it’s basically defined as generating organic traffic to a particular website or media source by strategically using keywords to rank higher when said words are…
Content Marketing: Is Your Content Effective?
Content marketing is one of the most important forms of digital marketing today, with an ROI that can grow exponentially if done correctly. Yet it also remains a difficult discipline to master. Virtually any type of content you create for your brand is content marketing, but creating content that is really effective requires a content…
8 SEO Tips to Drive More Leads in 2020
While search engine optimization (SEO) may be one of the newer marketing disciplines, it’s also one that changes rapidly. It can be difficult to stay up-to-date with the latest trends and changes to Google’s algorithm. However, if your brand wants to stay relevant and visible in today’s busy online marketplace, then it’s essential that you…
Website Design: Top Mistakes Companies Make
Everyone knows a bad website design when they see it, but it can be hard to isolate exactly what’s wrong with the design without technical expertise. A website might feel clunky, outdated, or just frustrating to use, but it could be difficult to articulate why. If you want to avoid mistakes and create a web…
Iowa Survey: Voters Pick Candidate and Advertising Winners Ahead of the Iowa Democratic Caucus
The Colling Media market research team conducted a Snapshot Study in Iowa to understand consumer preferences and attitudes toward presidential candidates and their advertising ahead of the Democratic Iowa Caucus. The survey, conducted December 2-4, canvased 423 adults 18+ throughout Iowa who identifies with the Democratic party. One of the purposes of the study was…
What You Need to Know About Facebook Ad Manager’s 2020 Changes
Properly utilizing the Facebook platform is wise for every business. After all, there are an estimated 1.59 billion daily users, which represents a vast amount of potential customers. One of the best ways to accomplish this is through Facebook Ads Manager, one of the most effective pay-per-click (PPC) tools available. The ad system, in general,…
National Survey: Consumers Tipped to Spend 30% Less This Black Friday Than Last Year
The Colling Media market research team conducted a national Snapshot Study to understand probable consumer spending behavior for the upcoming Black Friday and Cyber Monday shopping days. The national survey, which was conducted on November 8th and 9th, surveyed 500 adults from throughout the U.S. Question and answer options were randomized to control for potential…
In-House vs. Agency: When Should You Outsource Your Marketing?
A company can quickly outgrow its internal marketing capacity. If you find yourself struggling to keep up with marketing campaigns, or just don’t seem to be getting results you expect, you should consider getting outside help. Advertising agencies are able to create complete strategies for your company from the ground up, helping it grow. What…
National Survey: Consumers Respond to Advertising on Online Dating Services and Apps
The Colling Media market research team conducted a national Snapshot Study to understand consumer attitudes and effectiveness of advertising on online dating services and apps. The national survey, conducted on October 11, surveyed 1,000 adults from throughout the U.S. Question and answer options were randomized to control potential ordering bias. In order to ensure recency…
Search Advertising vs. Display Advertising: Which One Wins?
Are you thinking about investing in paid advertising? It’s a good choice. Paid advertising has a great ROI, especially for businesses just starting out, or businesses launching new products and services. Paid advertising is an investment, and it’s important to figure out which paid strategy will work best for you. When exploring paid advertising options,…