Google Marketing Live 2019: 4 Takeaways From A Data Analytics Expert
When Colling Media received four invitations to Google Marketing Live 2019, we knew we needed to include our Data Analytics Manager Dan Chen. Dan is an expert in analytics, tracking, attribution and data modeling. Chen has a keen skeptical eye for cutting through the hype, getting at the core of issues, and separating spin from…
5 Benefits of a Cross-Channel Advertising Strategy
How many channels is your company currently using to advertise? If you’re only using a single channel for the bulk of your advertising, you could be missing out on some significant benefits. With cross-channel advertising, each channel can feed into the others, creating an exponentially more useful, active, and organic customer base. Here are a few…
Google Marketing Live 2019 Recap – 11 Essential Updates
For three days in May, Google Marketing Live 2019 took over Moscone West in San Francisco gathering the best and brightest in the online marketing world to discuss recent updates, new tools, user feedback, and share best practices. The event was billed as the most important conference for digital advertising and delivered. Colling Media was…
What is Over The Top Advertising and Why Your Business Should Be Using It?
Over the top advertising — no, it’s not advertising that’s just too much. Over the top advertising refers to over the top media, which encompasses streaming media services: Netflix, Hulu, Disney+, and YouTube, to name a few. Over the top media services generate a significant amount of advertising-based revenue, and that presents an excellent opportunity for…
F8 2019 Recap – New Features to WhatsApp, Facebook, and Instagram
At F8, Mark Zuckerberg presented lots of new redesigns and changes to the Facebook stable of social media apps. WhatsApp, Facebook, and Instagram all have new features. WhatsApp – Creating a new product catalog for business. Business owners can communicate privately with customers and update with current products and services. FB 5 – Completely redesigned…
Indirect Response Marketing: Where Direct Response + Branding Intersect
Marketing is deeply rooted in two advertising concepts; Direct Response Marketing and Brand Marketing. Either your company’s marketing budget goes to advertising messages asking for the sale or feeds feel-good product/service messages. Results from branding advertising are hard to measure. Most companies feel more comfortable executing direct response marketing. There is another way to think…
Top 17 Website Design Mistakes
Following web design best practices doesn’t mean that you aren’t also making some mistakes. Website design is complex: there are a lot of potential missteps out there and the best practices change from year to year. Here’s what you need to know about developing a website your users will love—by avoiding things that your users will hate. 1.…
Unique Advantages of Radio Advertising
The demise of radio has been over exaggerated for decades. Radio remains a strong and productive medium for all advertisers who use it. Here are the unique advantages of radio advertising: Reach Radio advertising is here stay because radio is the leading reach platform: 93% of us listen to AM/FM radio over the airwaves. Radio…
The Only Sales and Marketing Alignment Tool You Will Ever Need
If you Google sales and marketing alignment, in about .45 seconds your search will return approximately 32,900,000 results. You’ll see amazing amounts of best practices, mind-blowing statistics, and perfect playbooks. Nearly all search results will provide you with top-level theories, fancy philosophies about the problem, and suggestions for getting sales and marketing teams in the same…
8 Signs You Need Help From An Advertising Agency
Knowing if or when to call on an advertising agency for help with your business isn’t always clear. If you’re wondering what the signs are, here are eight good ones. 1. You’re a One-(Wo)Man Marketing Band We’ve run into an increasing amount of one-(wo)man marketing bands in the last few years. The trend seems to…