HubSpot Inbound 2018: Top 8 Takeaways
Our agency recently had the pleasure of attending HubSpot Inbound 2018. As promised, this convention in the heart of Boston, MA was a top-notch event for those who practice inbound marketing. We found it easy get around, sessions that started and stopped on schedule, and speakers who were engaging and accessible. Here are our takeaways from HubSpot Inbound 2018:…
8 Lead Magnet Ideas for Better Lead Generation
What is a Lead Magnet? A lead magnet is a piece of content that is designed to entice potential customers to fill out a form and give you a lead. The term is a hand-me-down from old cop dramas where detectives would publicly offer a reward to exchange for information on a case. If you want…
8 Common Mistakes Companies Make Executing PPC Campaigns
Hiring someone to handle your PPC campaign is an expense that may seem hard to justify. Yet running an effective PPC campaign is not as simple as it looks in YouTube tutorials. Marketing Charts estimates a full quarter most PPC budget is wasted due to poor practices. Moz.com indicates companies can make 70 percent more…
14 Best Practices for High Converting Landing Pages
Landing pages are one of the best tools for marketing to multiple target markets through various inbound lead channels. Some of the most common channels used to bring traffic into a landing page include email marketing campaigns, pay-per-click (PPC) campaigns, traditional media (radio, print, or tv), display ads, or rich media ads. 14 Best Practices…
Top 10 Rules for Billboard Advertising
According to an Arbitron National In-Car Study, 71% of Americans consciously look at billboard messages while driving, making billboard advertising an effective and reliable marketing choice. The problem is, not all billboards are created equal. Billboard advertising has a completely different set of rules when compared with other mediums. Billboard advertising has to tell a story…
Keyword Research – What are words for?
There’s an 80’s song by Missing Persons called “Words” where lead singer Dale Bozzio laments, “What are words for when no one listens anymore? Tell me what are words for”. For some reason, I always think of it when I do keyword research. Having performed Search Engine Optimization (SEO) for more than 10 years, words mean more…
Unlocking Your Team’s Creative Process
We have found the creative process can be a great opportunity to marry the form and function of the visual aspects of any advertising campaign. Not only should an image look good, but it should help tell the story of the brand but it should convey a message and support a call-to-action. How to Tackle…
How to Close More Sales When You Start with the End in Mind
In 2012, Dean Jackson cohost of a popular podcast “I Love Marketing” stated in marketing… “you need to think like a chess master.” Ever since then, I have applied that philosophy to the world of sales. And now, I’m a sales professional who has a plan and sees the end before I start. “Sales is…
Guide to Commenting on Paid Facebook Advertisements
Facebook is a two-way Social Media advertising platform, meaning the audience has the ability to interact with the advertisements. When your company publishes paid Facebook advertisements, it’s important to respond to both positive and negative paid Facebook advertising comments. It shows your business has a human on the other side, not a robot. In the…
What is GDPR and What Does It Mean to Your Business?
We’ve discovered there is a lot of confusion around the soon-to-be-implemented GDPR rules. So, to help you become more familiar with how you can protect your business from getting blindsided by a letter from the European Union explaining why you may owe it a large sum of money, we’ve put together this FAQ. Legally, we…