What is GDPR and What Does It Mean to My Business?

We’ve discovered there is a lot of confusion around the soon-to-be-implemented GDPR rules. So, to help you become more familiar with how you can protect your business from getting blindsided by a letter from the European Union explaining why you may owe it a large sum of money, we’ve put together this GDPR FAQ. Legally,…

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4 Cold Calling Tips to Warm Things Up

Warm Things Up with These Cold Calling Tips Colling Media

Cold calling can sometimes feel like a waste of time. It can be exhausting not getting a hold of the right person at the right time, and frustrating contacting the wrong person, or wrong type of prospect. My rule of thumb? If you can’t sell yourself on why you’re picking up the phone to begin…

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Calls-to-Action (CTAs): Breaking Email’s Golden Rule

Calls-to-Action (CTAs)_ Breaking Email’s Golden Rule

One aspect of marketing which fascinates me involves what I call “interaction psychology”. How and why someone engages or doesn’t engage with content consumes a lot of my campaign prep work. This mental noodling has lead me to examine how I’m using Calls-to-Action (CTAs) in emails programs. Email’s CTA Golden Rule A long-standing rule of…

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Reputation Management – Is Your Brand Ready for a Crisis?

Reputation Management is the the “Why” all brands need a marketing crisis plan. Kathy Griffin’s headshot seen around the world is another reminder about how using spokespeople as the face of a brand can be risky. CNN and Squatty Potty discovered how quickly public opinion can turn ugly in today’s all-knowing, all-seeing, all-opinionated lightning fast…

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How To Choose A Media Buying Company

How To Choose A Media Buying Company

Audio Transcript: Hello, and welcome to Colling Media’s presentation on How To Choose A Media Buying Company. Today we’ll be going over the process of choosing a Media Buying Company, including defining your goals, reviewing services that are offered, research that you need to do, and then some final suggestions. Colling Media is an award…

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Taco Bell Rebranding Fail

Taco Bell Rebranding Fail Colling Media

2016 seems to be a popular year for big brands to fiddle with logos. Over the summer, Subway made tweaks to its look and others are following suit. And whenever a brand attempts a re-branding effort the Colling Media office noise level jumps. This week Taco Bell triggered a lively discussion about how successful the…

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