Print Media Is Back and It’s Strategic Print is staging a comeback as brands like The Spectator, Financial Times, and Us Weekly expand editions while Microsoft and Costco reinvest. Print’s tactile experience builds trust, particularly for premium audiences, making it a sharp play when digital feels saturated. Marketers who integrate print with digital bridges like QR codes or AR can create standout campaigns. Rebranding Can Backfire—Heritage Matters Cracker Barrel learned the hard way that heritage […]
Read more
