New research shows brand preference has a 90% correlation with sales. Learn how integrating brand marketing, demand generation, and performance ads drives growth and revenue. Brand Preference: The 90% Sales Correlation Brand preference is more than a feel-good metric. According to the Marketing Accountability Standards Board, brand preference explains nearly 90% of the variation in brands’ market share. In short: when people like your brand more, they buy more from you. Strong brands command higher […]
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