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TikTok is seeing a spike in app deletions, Paramount+ is moving into short-form feeds, and Google desktop searches per user are dropping

by Colling Media - February 03, 2026

TikTok is seeing a spike in app deletions after U.S. joint venture TikTok app removals in the U.S. are up nearly 150% after announcing its new U.S. joint venture. Even with usage holding steady, sentiment volatility is pushing creators and users to test alternatives like UpScrolled and Skylight. For marketers, platform risk is no longer theoretical, so audience diversification and creative portability matter more than ever. Paramount+ is moving into short-form feeds Paramount+ is planning […]

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TikTok is seeing a spike in app deletions, Paramount+ is moving into short-form feeds, and Google desktop searches per user are dropping

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