Brands continue investing heavily in TikTok and Instagram, with the two platforms accounting for 83% of influencer collaborations in 2024. Short-form video remains the dominant content format, and brands are prioritizing partnerships that drive engagement and conversions. As influencer marketing continues to evolve, marketers should focus on strategic creator collaborations that align with their target audience and campaign goals. Reddit Struggles with Growth After Google Algorithm Changes Reddit attributes its weaker-than-expected growth to Google’s algorithm […]
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