TikTok launches a podcast network with iHeartMedia TikTok’s new partnership with iHeartMedia creates a podcast network built from TikTok creators and music culture. The move signals a push to extend TikTok influence into audio ecosystems that still command loyal listeners. Marketers can watch for new inventory, cross-platform placements, and culture-driven audio formats that reach younger audiences outside short-form video. Holiday shoppers plan to tighten spending US consumers are expected to spend an average of $990 […]
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