Insights

Americans Trust Influencers for Product Recommendations

by Colling Media - July 23, 2024
A recent study by NCSolutions reveals that 43% of Americans are inclined to research products after watching influencer-generated ads, underscoring the impact of influencer marketing on consumer behavior. Brands that strategically collaborate with influencers can tap into this powerful trend, enhancing reach, driving higher engagement, and increasing sales. YouTube Tests Community Spaces YouTube is exploring […]
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