Amazon Prime Day Spending Beats Expectations Amazon Prime Day generated $26.4 billion in online spending across all U.S. retailers during the four-day shopping event, slightly exceeding Adobe’s forecast and finishing 9.3% ahead of last year. Buy Now, Pay Later usage also continued to grow, accounting for 6.6% of orders. For marketers, strong consumer demand reinforces the value of promotional calendars, competitive offers, and coordinated cross-channel campaigns during major retail events. YouTube Shorts Adds Static Image […]
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