TikTok is back online in the U.S., bringing relief to millions of users, creators, and advertisers who had been bracing for a ban. The app’s future, however, remains uncertain as ByteDance navigates political and legal challenges. Brands that rely on TikTok should consider diversifying their social strategies to safeguard audience reach. Consumers Prefer Shopping on Marketplaces 63% of consumers now prefer shopping on marketplaces over brand-owned websites, highlighting the appeal of convenience, variety, and perceived […]
Read more
