The New Reality for Enrollment Marketing Leaders Education marketing has entered a defining moment. Student behavior has fragmented, the cost of media has climbed, and the traditional “more leads = more enrollments” equation has collapsed. Marketing leaders must now deliver growth under pressure and be accountable not for clicks or leads, but for starts and outcomes. Prospective students research across multiple platforms, weigh ROI on education, and expect personalized communication. Meanwhile, the elimination of third-party […]
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