TikTok’s new ad solutions, Google Ads’ data retention policy, and Snapchat’s latest ad placements, on this week’s Marketing Minute. TikTok continues to expand its advertising toolkit, launching automated performance solutions and retail optimization features, at a time when TikTok faces scrutiny in the U.S. over its impact on kids and social media addiction. As the platform innovates for advertisers, it remains essential for brands to balance performance with responsibility. For marketers, this means leveraging TikTok’s […]
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