Ad-supported TV dominates 72.4% of all TV viewing in Q1 2025 came from ad-supported content, with traditional cable and broadcast networks accounting for over half of that. Nielsen’s new “Ad-Supported Gauge” reveals a reshaped TV landscape where streaming no longer means ad-free. For marketers, linear and streaming are merging into a single performance media opportunity—audiences aren’t skipping ads, they’re simply watching them in new places. Maps drive local search One in five local searches now […]
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