Pinterest Audiences Expand to Connected TV Pinterest is extending its high-intent audience data into CTV through tvScientific, giving advertisers access to planning-based signals on the biggest screen in the house. Early performance data shows a 27% lift in outcomes per $100 spent and a 65% increase in purchases when those signals are applied. For marketers, that means CTV is evolving into a true performance channel where intent data can drive measurable results, not just awareness. […]
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