Insights

What Love Island Understands About Consumer Psychology That Most Brands Don't

by Colling Media - July 15, 2026
If your job is understanding consumer psychology in marketing and why customers choose one brand over another, there’s a surprising amount to learn from a dating show. Every season follows the same pattern. People arrive with confidence. New competitors enter. Loyalty gets tested. Public opinion shifts overnight. Favorites get dumped. Unexpected connections win. It’s entertaining television. It’s also consumer behavior in marketing playing out in real time. Strip away the bikinis and slang, and you’re […]
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