Pinterest’s safer social push for Gen Z Pinterest is positioning itself as the “safer” social media alternative for Gen Z. The platform has doubled down on AI-driven visual search, private-by-default teen accounts, and shoppable boards. More than half its users now come from Gen Z, who see Pinterest as a positive space to explore and buy intentionally. For marketers, that shift reinforces Pinterest’s appeal as a high-intent environment where emotional safety and brand safety converge. […]
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