CM Marketing Minute: 2026 Marketing Trends, Consumer Behavior, & Programmatic Performance 2026 Marketing Trends Kantar’s 2026 Marketing Trends report signals a shift away from chasing tools and toward earning attention through clarity, trust, and differentiation. Growth next year favors brands that connect creative consistency with smarter media allocation across paid search, paid social, programmatic, and CTV. Signal quality, not channel quantity, becomes the advantage, especially for education, retail, and home services brands competing in crowded […]
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