Instagram is rolling out testimonial ads, giving creators a new way to earn through brand deals. These text-only endorsements appear on ads, allowing brands to leverage creator credibility in a quick, scalable way. With 40% of shoppers using creator recommendations on Instagram, this format provides an easy path for brands to boost engagement and drive conversions. Marketers should explore how influencer partnerships can extend reach and impact.

Amazon Sales from non-Amazon Media

New research shows 42% of Amazon sales come from non-Amazon ads, with TikTok driving the strongest halo effect, boosting Unified ROAS by 80%. Brands have leveraged the insight to optimize ad spend and outperform industry benchmarks. Understanding cross-platform impact helps marketers maximize returns and allocate budgets more effectively. With Amazon capturing a third of all U.S. eCommerce sales, measuring this hidden influence is more critical than ever.

TikTok’s ROI Insights

A new study from Dentsu and TikTok highlights the platform’s powerful short- and long-term ROI. TikTok delivers an impressive short-term return of 11.8, ranking among the most effective media channels. Brands that maintain a continuous presence see the greatest impact, particularly through creator-driven storytelling. Rather than relying on one-off promotional campaigns, advertisers should prioritize consistent engagement and narrative-driven content to maximize both conversions and brand growth over time.