TikTok enhances ad suite
TikTok is sharpening its competitive edge with new additions to its Pulse suite, introducing Pulse Core and Pulse Premiere to give brands better contextual alignment with top content. The platform is also pushing deeper into Small Business Month with new SMB-focused initiatives and Creator Chat Room tests. For marketers, the moves suggest TikTok is doubling down on performance-driven advertising and scalable tools that appeal across industries — especially in e-commerce and retail.
Netflix mimics TikTok
Netflix is taking cues from short-form video culture by rolling out a TikTok-style feed and refreshing its homepage layout. As audiences shift how they discover entertainment, Netflix is clearly optimizing for algorithm-driven content recommendations. The adjustment points to broader trends where user interfaces are becoming content funnels — a signal for CTV and OTT advertisers to think like social media strategists.
Pinterest surprises Wall Street
Pinterest shares surged more than 11% after a robust revenue forecast reassured investors about advertising demand. On top of that, Pinterest is leaning into personalization with advanced visual search features and style-discovery tools. It’s a reminder to marketers that visually-driven intent platforms like Pinterest can be both inspiration engines and high-performing conversion channels.
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