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Facebook Ads: The 6 Dos and Don’ts

by Brian Colling - July 23, 2019

Facebook Ads: The 6 Dos and Don’ts

It has become easier than ever to use Facebook to promote your business, website content, or other services you offer. Facebook ads can reach thousands of people within just days, bringing more likes to your Facebook page or views to your website. But if you want to get your money’s worth paying for a Facebook ad, you will want to give this article a read.

Here’s what works best for Facebook ads, what doesn’t work, and should be avoided at all costs. Our tips on the dos and don’ts of Facebook ads will give you an advantage on writing and promoting content consumers will see and respond to making your business or brand grow bigger than you could have ever imagined!

1. Avoid Going Negative

By starting with a negative sentiment, a consumer’s first impression is negative and that can stay in their mind – causing a potential negative association with your brand or business. Avoiding a negative tone in your Facebook ads helps the customer start with a positive first impression.

You only get a few seconds from potential consumers and clients to grab their attention, so you definitely don’t want to waste that time. Try keeping the language you write upbeat and lite – creating a positive outlook on your brand or business in the viewers’ mind.

Facebook Ads
Facebook Ads

2. Making Sure Your Headline and Your Message Match

In the first image, the headline and the text can be separated out and do not have anything to do with one another. In the 2nd image, we use the same keywords and match the messaging. It’s important to keep consistency in what you’re trying to sell to people. People scrolling on Facebook will just pass by Facebook ads that don’t have a clear and direct message engaging them within the first 3 seconds of reading it.

Facebook Ads
Facebook Ads

By writing content that’s short and sweet, and directly to the point you’re trying to make, you will get more readers and possible consumers.

3. Using Text That Stands Out

Everyone has probably told you to always use one of the standard Georgia or Times New Roman fonts when writing professional content. But when it comes to writing a professional Facebook ad, that’s the exact opposite of what you want to do. Standard fonts look like other Facebook ads you see, and you don’t want to be like everyone else when it comes to advertising.

Using a creative font, Facebook ads can make potential clients or consumer stop scrolling when they see your ad on their timelines. Facebook has thousands of advertisers and here is a trick we use to stand out:

Facebook Ads

4. Evoke Emotion with Creativity

When you are working on creative content for your Facebook ads you want to think about what the audience will notice. In the first ad, there is an employee with the flowers, so it gets the point across but in the 2nd ad, we were able to evoke emotion by directing the customer to look at the flowers with a current customer looking at the beautiful flower arrangements. A more interactive picture or even video could attract more and longer attention to your Facebook ad.

Facebook Ads

Spend time creating the perfect visual. One that you would want to look at and click on. If you wouldn’t be attracted to the ad then most likely other people won’t be either. It may take some time to come up with the best creative visual content for your Facebook ads, but it will pay off when you finally post your ad and start getting more traction.

5. Call to Action Buttons

Sometimes more than one Call to Action button is acceptable on Facebook ads but it’s important to match what the user experience is after they click on the button. For example, it wouldn’t make sense for our CTA to be “Get Showtimes” since the customer will be directed to our website when they click it.

Facebook Ads

If we were directing them to a landing page to sign up for something we could use “Sign Up” but since we are just directing them to our website to shop the “SHOP NOW” CTA button would be the best option. Everything in your ad needs to lead to the right place and make sense to the consumer. This creates credibility and trust between the consumer and your company.

6. Social and Organic Matching

You never want to send mixed messages and when it comes to social posts those should NOT be confused with Facebook ads. Your organic social posts should be matching your “big picture message” but also be driven for engagement. You don’t want to have all fun social posts and all serious ads. Your content for advertising should run consistent and have a tone that viewers can stay engaged with but also inform them in some way about your business or brand.

Facebook Post

By asking engaging and direct questions to potential clients while using media that captures their attention is a great way to utilize Facebook ads.

Colling Media Offers Facebook Ad Solutions

Facebook ads give you the power to promote and expand your brand or business however you want, but with that power comes responsibility in knowing how to create an effective ad. Remember to write a clear and concise message that resonates with what you’re trying to show or sell to potential consumers.

Staying positive is always the best way to keep viewers positive and giving them engaging content to look at and read can boost your ad’s success. A creative and specific message keeps your brand clear to consumers. Making content clear that leads to all the correct places on your page or website will keep your brand a trustworthy one people will keep coming back to.

Now that you know what to do and what not to do, get out there and post your Facebook ads!

Contact us to learn how Colling Media can help your business grow through paid social media services.

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