Social Media

Guide to Commenting on Paid Facebook Advertisements

Guide to Commenting on Paid Facebook Advertisements

Facebook is a two-way Social Media advertising platform, meaning the audience has the ability to interact with the advertisements. When your company publishes paid Facebook advertisements, it’s important to respond to both positive and negative paid Facebook advertising comments. It shows your business has a human on the other side, not a robot. In the…

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3 Tips for Hosting a Killer Facebook Live Broadcast

3 Tips for Hosting a Killer Facebook Live Broadcast

So, your company has a great message to share, a mobile device, and a Facebook Page with a good number of fans and followers. You’re ready to rock out your first Facebook Live broadcast! Or are you? I’ve had the opportunity to host several Facebook Live broadcasts in my social media marketing career. I have…

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LinkedIn Introduces Account Targeting

On March 1, 2016, LinkedIn announced the launch of account targeting, a new way to run successful account-based marketing campaigns on LinkedIn itself. Account-based marketing has become very important in the B2B marketing world, as it seeks to align program dollars and resources against priority accounts. This new account targeting feature gives marketers the flexibility…

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Facebook adds data helping brands see offline sales

If you haven’t heard of Facebook Atlas, you will likely hear plenty about it in the near future. Facebook Atlas is the popular social media platform’s ad server that reaches outside the boundaries of Facebook’s website and apps. Facebook Atlas recently received a couple important updates that we delve into below. Facebook’s Offline Actions Facebook…

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Facebook Launches Video Storytelling

Facebook recently announced that its active advertisers have eclipsed the three million mark. It took the uber-popular social media giant merely six months to add half a million more advertisers to make the leap from two and a half million to three million. According to Facebook founder and Chief Executive Officer, Mark Zuckerberg, there are…

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Facebook releases live streaming feature competing with Periscope

Video online has grown rapidly as broadband and mobile speeds increase and costs go down. By 2019, online video will encompass the overwhelming majority of content on the Internet. Facebook is putting its bid into the market very early with its new live streaming feature that is meant to compete with Periscope and Meerkat. The Facebook app has…

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