Shopping Gets a Major Upgrade on Reddit Reddit is expanding its shopping capabilities with new Dynamic Product Ad features, including Collection Ads and Shopify integration. High-intent shopping conversations are up 40% year over year, and advertisers are seeing meaningful ROAS gains. Marketers should start treating Reddit as a performance channel, not just a community platform, and test it deeper in the funnel. OpenAI Shuts Down Sora OpenAI is discontinuing Sora as it shifts focus toward

Tubi and TikTok Partner on Creator-Led Streaming Shows Tubi is teaming up with TikTok to launch a Creatorverse Incubator, giving creators a pipeline from short-form content into premium, long-form shows, distributed to over 100 million monthly active users. TikTok will help source talent, while Tubi provides production support and distribution, signaling a tighter connection between social platforms and streaming TV. Marketers should see this as a shift in where IP is born and scaled, with

TikTok Radio Launches with iHeartMedia TikTok and iHeartMedia are bringing creator culture to traditional audio with the launch of TikTok Radio and a new TikTok Podcast Network. The station blends viral songs, trending creators, and internet culture into a live radio format while podcasts from creators extend their content into long-form audio. Marketers should see the signal here: creator influence is expanding beyond social feeds into audio channels, creating new opportunities for cross-platform partnerships and

Scottsdale is home to some of the most competitive businesses in Arizona. From luxury real estate and hospitality to healthcare, tech startups, and professional services, the market demands advertising that performs. Choosing the right advertising agency in Scottsdale can be the difference between growth and stagnation. Why Location Matters Less Than You Think Here’s something most “best agencies in Scottsdale” lists won’t tell you: the best agency for your business might not have a Scottsdale

Most advertising agencies run campaigns. We run a system. Why Most Advertising Fails Here’s the pattern we see over and over. A brand hires an agency. The agency launches some Google Ads, maybe some Facebook campaigns, possibly a programmatic buy. Each channel runs in its own silo. The search team doesn’t talk to the social team. Nobody is thinking about how a CTV impression three weeks ago influenced today’s Google click. The result? Fragmented data,