TikTok is seeing a spike in app deletions after U.S. joint venture TikTok app removals in the U.S. are up nearly 150% after announcing its new U.S. joint venture. Even with usage holding steady, sentiment volatility is pushing creators and users to test alternatives like UpScrolled and Skylight. For marketers, platform risk is no longer theoretical, so audience diversification and creative portability matter more than ever. Paramount+ is moving into short-form feeds Paramount+ is planning

Meta is rolling out ads on Threads Meta has officially rolled out ads on Threads worldwide, introducing new formats as it starts to turn attention into revenue. Early data shows markets like India driving scale, while smaller regions lead on reach, which signals how Meta is thinking about growth versus performance. For marketers, Threads is no longer an experimental channel, and creative testing now matters as much as audience strategy. TikTok is collecting more precise

CM Marketing Minute: Apple taps Google Gemini, Digg relaunches, and Instagram users’ control over Reels Apple taps Google Gemini Apple officially confirmed a partnership with Google to power parts of its long-promised AI push, including a smarter Siri built on Google’s Gemini technology. The move underscores how far ahead Google has moved in applied AI while Apple works to catch up after delaying major Siri upgrades until 2026. For marketers, tighter Gemini integration inside iOS

OpenAI testing ads inside ChatGPT OpenAI is reportedly preparing to test advertising inside ChatGPT, signaling a shift from purely subscription driven AI toward monetized attention. Ads inside conversational interfaces introduce intent rich moments that look closer to search than social. Marketers should start thinking about prompt adjacency, brand safety inside AI outputs, and how paid media performs when the user is already asking for answers. Display advertising rebounding across digital publishers Digital publishers saw an

Threads courting podcasters Threads moving toward podcasters signals Meta’s broader push to own conversation, community, and creator loyalty beyond static feeds. Audio and video creators bring habitual audiences and high time spent, which makes the platform more attractive to advertisers looking for engagement over impressions. For marketers, podcast adjacency inside social platforms tightens the loop between content, community, and performance media. OpenAI circling Pinterest Rumors of OpenAI acquiring Pinterest highlight how valuable intent-rich discovery platforms