1.5 Seconds is Enough for Brand Memory A new study unveiled research proving that just 1.5 seconds of active attention can build brand memory and drive outcomes, as long as brand assets are distinctive and integrated effectively. The report warns that brands could waste up to 66% of every $1 spent when branding is weak. For marketers juggling budgets and attention spans, this redefines what ad performance really looks like in scroll-heavy environments. Google’s Pinterest

TikTok enhances ad suite TikTok is sharpening its competitive edge with new additions to its Pulse suite, introducing Pulse Core and Pulse Premiere to give brands better contextual alignment with top content. The platform is also pushing deeper into Small Business Month with new SMB-focused initiatives and Creator Chat Room tests. For marketers, the moves suggest TikTok is doubling down on performance-driven advertising and scalable tools that appeal across industries — especially in e-commerce and

Ad-supported TV dominates 72.4% of all TV viewing in Q1 2025 came from ad-supported content, with traditional cable and broadcast networks accounting for over half of that. Nielsen’s new “Ad-Supported Gauge” reveals a reshaped TV landscape where streaming no longer means ad-free. For marketers, linear and streaming are merging into a single performance media opportunity—audiences aren’t skipping ads, they’re simply watching them in new places. Maps drive local search One in five local searches now

Local search is no longer limited to traditional search engines. According to Search Engine Journal, 20% of all local searches now begin on map applications like Google Maps, Apple Maps, and Bing. This means that platforms originally used just for directions have evolved into full-scale search engines—especially for high-intent, local queries. It’s time to dominate local SEO in 2025. For marketing directors of medium to large businesses, the shift opens up a new battleground in

Google won’t ditch third-party cookies after all Google surprised marketers by walking back its plan to remove third-party cookies from Chrome, citing technical and competitive concerns. For marketers, this move extends the window to continue leveraging cookie-based targeting strategies while preparing privacy-first alternatives before regulations inevitably tighten. Meta expands ads on Threads globally Meta’s Threads platform is rolling out global ad placements faster than expected, though advertisers are cautiously stepping into the waters with pilot