Amazon Ads joins forces with Netflix Netflix’s new partnership with Amazon Ads lets marketers buy Netflix inventory programmatically through Amazon’s DSP. That means premium streaming audiences are now more accessible, measurable, and targetable inside cross-channel campaigns. Marketers should view this as a chance to integrate Netflix into brand-building and awareness strategies while comparing its performance against other CTV platforms. Adobe unveils AI agents Adobe has rolled out AI-powered agents inside Adobe Experience Platform, designed to

Spotify introduces direct messages Spotify has rolled out direct messages, giving users the ability to share audio content and chat within the app. Beyond consumer engagement, it signals another way for Spotify to own more of the conversation layer, which could unlock new inventory for marketers as audio and social continue to converge. Marketers should watch how this expands shareability and sponsored integrations. LinkedIn doubles down on video ads LinkedIn is leaning harder into video

Spotify introduces direct messages Spotify has rolled out direct messages, giving users the ability to share audio content and chat within the app. Beyond consumer engagement, it signals another way for Spotify to own more of the conversation layer, which could unlock new inventory for marketers as audio and social continue to converge. Marketers should watch how this expands shareability and sponsored integrations. LinkedIn doubles down on video ads LinkedIn is leaning harder into video

Print Media Is Back and It’s Strategic Print is staging a comeback as brands like The Spectator, Financial Times, and Us Weekly expand editions while Microsoft and Costco reinvest. Print’s tactile experience builds trust, particularly for premium audiences, making it a sharp play when digital feels saturated. Marketers who integrate print with digital bridges like QR codes or AR can create standout campaigns. Rebranding Can Backfire—Heritage Matters Cracker Barrel learned the hard way that heritage

Instagram’s new Map feature Instagram quietly rolled out a live location-sharing feature called Instagram Map, letting users broadcast their whereabouts in real time to friends or even all mutual followers. Adoption has been slow, with confusion over privacy and pushback from users who don’t see Instagram as the right place for such intimate sharing. For marketers, the long-term play is clear: location-sharing fuels hyper-local targeting and ad opportunities. AI traffic surging 527% AI-driven discovery is