Instagram has introduced Trial Reels, a feature allowing creators to test their content with non-followers. Trial Reels could help marketers gauge broader audience appeal without affecting their core follower base. By leveraging the new feature, brands can experiment with new messaging styles to see what resonates most effectively in a low-risk environment. Insights into Snapchat Engagement Rates Snapchat’s ‘2024 in a Snap’ report reveals that 93% of U.S. Snapchat users feel a deeper connection to

A U.S. appeals court has upheld the enforcement of a law requiring TikTok to sell its U.S. operations by January 2025. Advertisers are closely monitoring the situation, balancing potential platform risks with its unparalleled ability to drive engagement among younger audiences. If the sale goes through, the landscape for partnerships and advertising strategies on TikTok could shift significantly. For marketers, it underscores the importance of diversifying social media strategies to avoid overreliance on a single

It’s more than just a sandwich. The McRib is a prime example of how scarcity, timing, and social media buzz can drive demand and build brand loyalty. Here are the 7 marketing lessons from the McRib Sandwich sold at McDonald’s. Scarcity Marketing Strategies Drive Demand McDonald’s doesn’t keep the McRib on the menu all year. Instead, it’s offered for a limited time. That creates urgency. People feel like they’ll miss out if they don’t act fast.

Thanksgiving saw consumer spending hit a record $6.1 billion, an 8.8% increase from last year. Notably, online sales accounted for a significant portion, showcasing the ongoing dominance of e-commerce during major shopping events. For marketers, this underscores the importance of digital sales channels and the power of well-timed promotions to capitalize on peak consumer spending periods. Social Media Users Migrate to Blue Sky Creators and journalists are flocking to Bluesky, a new social media platform

As a marketing director , staying ahead of trends is essential. 2025 will bring significant changes, and being prepared can set your brand apart. Let’s look at the top 5 marketing trends for 2025 you need to know and what they mean for your strategy. AI-Driven Personalization Artificial Intelligence (AI) is the biggest marketing trend for 2025 even for companies without massive budgets. AI tools can help analyze consumer behavior data to create tailored experiences.