Online audio continues to hold a massive share of attention, with 79% of U.S. respondents tuning in monthly. Spotify and YouTube Music lead the pack. For marketers, audio remains a cost-effective way to reach consumers during passive moments—think workouts, commutes, and household routines—when visual ads can’t reach them. Roku’s Impressive Hold of Stream Time Roku now accounts for 47% of U.S. streaming time, and they’re opening up access with a self-serve Ads Manager and no

Why Your Marketing Strategy Needs Brand, Demand, and Performance Ads Brand preference is more than a feel-good metric. According to the Marketing Accountability Standards Board, brand preference explains nearly 90% of the variation in brands’ market share. In short: when people like your brand more, they buy more from you. Your marketing strategy needs Brand, Demand, and Performance Ads. Strong brands command higher prices, inspire loyalty, and earn trust. For example, Apple users pay top

Guide to Organic Social Media for Small and Medium-Sized Businesses Organic social media has become vital to modern business strategy, but many small and mid-sized businesses (SMBs) struggle to determine the best way to leverage it. While paid advertising dominates much of the conversation, organic social media—the non-paid content businesses share on their profiles—remains a powerful tool for brand awareness, customer engagement, and long-term growth. Let’s explore the true value of organic social media, clarify

Google is integrating more AI into its search ads, enhancing automated bidding strategies and ad placements. The latest updates focus on Performance Max campaigns and AI-generated ad assets, which dynamically adjust to search queries in real time. Marketers who rely on manual bidding or structured campaign setups may need to adapt, as AI-driven strategies are proving to maximize conversions while minimizing cost inefficiencies. TikTok Tests Search Ads TikTok is testing search ads, positioning itself as

Case Study: Shifting from Retail Foot Traffic to E-commerce Success Challenge A Phoenix, AZ area sports retail shop sought to transition from a traditional, foot-traffic-dependent model to a more focused e-commerce strategy. The primary goal was to significantly boost online sales and optimize the overall marketing budget by shifting away from general traffic and awareness campaigns. Strategy Beginning in February 2025, our strategy involved pausing all existing foot traffic and general awareness campaigns to pivot