Amazon and LinkedIn Team Up on CTV Targeting Amazon Ads and LinkedIn just launched a partnership that brings LinkedIn audience targeting into Amazon DSP for connected TV campaigns. Advertisers can now target viewers based on job title, industry, and seniority while running streaming TV ads. B2B marketers finally have a stronger way to connect account-based targeting with premium video inventory. YouTube Tests AI-Generated Royalty-Free Music YouTube is testing a new AI-powered tool that lets creators

Pinterest Audiences Expand to Connected TV Pinterest is extending its high-intent audience data into CTV through tvScientific, giving advertisers access to planning-based signals on the biggest screen in the house. Early performance data shows a 27% lift in outcomes per $100 spent and a 65% increase in purchases when those signals are applied. For marketers, that means CTV is evolving into a true performance channel where intent data can drive measurable results, not just awareness.

Netflix Doubles Down on Advertising Netflix is going all in on ads, projecting $3 billion in ad revenue this year while growing its advertiser base more than 70% and surpassing 190 million monthly ad viewers. Programmatic is quickly becoming the backbone, expected to account for over half of non-live ad buying as its in-house ad tech matures. Marketers should see Netflix as a rapidly scaling, data-rich CTV platform where early programmatic adoption can unlock efficient

YouTube’s Push into Interactive TV Experiences YouTube is doubling down on interactive video for connected TVs, introducing features like live chat, gifting, and second-screen experiences to boost engagement on the biggest screen. With TV driving a growing share of watch time, the platform is working to close the interaction gap with mobile. Greater interactivity on CTV opens new doors for advertisers, so marketers should start preparing creative that invites participation. HubSpot and TikTok Integration HubSpot

Instagram Plus Subscription Testing Meta is testing Instagram Plus, a subscription that unlocks advanced Story features like extended visibility, rewatch analytics, and audience segmentation. Early pricing signals a broader push toward recurring revenue and feature-gated experiences similar to Snapchat+. For marketers, deeper engagement insights and longer Story lifecycles could shift how you measure performance and segment audiences, making it critical to plan for a more fragmented data landscape. Spotify’s New Ad Formats Spotify is rolling