Netflix Doubles Down on Advertising Netflix is going all in on ads, projecting $3 billion in ad revenue this year while growing its advertiser base more than 70% and surpassing 190 million monthly ad viewers. Programmatic is quickly becoming the backbone, expected to account for over half of non-live ad buying as its in-house ad tech matures. Marketers should see Netflix as a rapidly scaling, data-rich CTV platform where early programmatic adoption can unlock efficient

YouTube’s Push into Interactive TV Experiences YouTube is doubling down on interactive video for connected TVs, introducing features like live chat, gifting, and second-screen experiences to boost engagement on the biggest screen. With TV driving a growing share of watch time, the platform is working to close the interaction gap with mobile. Greater interactivity on CTV opens new doors for advertisers, so marketers should start preparing creative that invites participation. HubSpot and TikTok Integration HubSpot

Instagram Plus Subscription Testing Meta is testing Instagram Plus, a subscription that unlocks advanced Story features like extended visibility, rewatch analytics, and audience segmentation. Early pricing signals a broader push toward recurring revenue and feature-gated experiences similar to Snapchat+. For marketers, deeper engagement insights and longer Story lifecycles could shift how you measure performance and segment audiences, making it critical to plan for a more fragmented data landscape. Spotify’s New Ad Formats Spotify is rolling

Shopping Gets a Major Upgrade on Reddit Reddit is expanding its shopping capabilities with new Dynamic Product Ad features, including Collection Ads and Shopify integration. High-intent shopping conversations are up 40% year over year, and advertisers are seeing meaningful ROAS gains. Marketers should start treating Reddit as a performance channel, not just a community platform, and test it deeper in the funnel. OpenAI Shuts Down Sora OpenAI is discontinuing Sora as it shifts focus toward

Tubi and TikTok Partner on Creator-Led Streaming Shows Tubi is teaming up with TikTok to launch a Creatorverse Incubator, giving creators a pipeline from short-form content into premium, long-form shows, distributed to over 100 million monthly active users. TikTok will help source talent, while Tubi provides production support and distribution, signaling a tighter connection between social platforms and streaming TV. Marketers should see this as a shift in where IP is born and scaled, with