Netflix licensing video podcasts Netflix is in talks with iHeartMedia to license video podcasts, signaling a move to blend its streaming scale with podcasting’s engagement power. For marketers, this could create new opportunities for integrated audio-visual ad formats and influencer collaborations that extend beyond Spotify and YouTube. The next wave of branded storytelling might soon be streaming alongside your favorite Netflix series. Pinterest hitting 600 million users Pinterest has crossed 600 million monthly users, even

Colling Media earned nine honors at the 2025 AZIMA TIM Awards, celebrating excellence across integrated marketing, search, and artificial intelligence innovation. The Arizona Innovation Marketing Association (AZIMA) TIM Awards recognize the state’s top digital marketing campaigns and professionals, honoring outstanding creativity, results, and strategic innovation. For Colling Media, these nine wins reflect not only creative excellence but also a commitment to measurable impact and data-driven storytelling that delivers real business outcomes. Category: Integrated Consumer Campaign

Black Friday’s new shape Experian’s new retail analysis shows that Black Friday’s one-day shopping dominance is fading fast. Consumers are spreading their spending across a longer season, prioritizing value, resale, and social shopping over single-day deals. Older shoppers are also becoming a more influential digital audience, favoring convenience and sustainability. For marketers, the move away from a single “event” mindset means building flexible, full-funnel campaigns that stay live through the entire holiday cycle. Cyber Monday’s

Pinterest’s safer social push for Gen Z Pinterest is positioning itself as the “safer” social media alternative for Gen Z. The platform has doubled down on AI-driven visual search, private-by-default teen accounts, and shoppable boards. More than half its users now come from Gen Z, who see Pinterest as a positive space to explore and buy intentionally. For marketers, that shift reinforces Pinterest’s appeal as a high-intent environment where emotional safety and brand safety converge.

Google lets users hide sponsored results Google is giving users the ability to hide sponsored results in Search, a quiet but major change in how ad visibility will work. For performance marketers, this could alter click-through behavior and impression volume overnight. The move underscores a long-term push toward more organic, trust-based search experiences. Smart marketers will start modeling how opt-outs could reshape paid search ROI. Netflix teams up with Spotify Netflix and Spotify are teaming