Colling Media Celebrates 8 Wins at the 2024 AZIMA TIM Awards
Colling Media has proudly stood out as a top performer at the 2024 Arizona Innovation Marketing Association (AZIMA) TIM Awards for another consecutive year. Known for honoring Arizona’s best digital marketing campaigns, the TIM Awards highlight the industry’s most innovative and successful work. The accomplishment reflects the agency’s dedication to excellence and solidifies its place as a perennial winner in the marketing world. The award ceremony was held on October 24, 2024, and here are the highlights:
Rising Star – October Newson
October Newson
Colling Media proudly takes home the Rising Star award, recognizing an outstanding emerging brand. This award honors fresh talent and innovative thinking that drive breakthrough results in digital marketing.
October, who joined Colling Media in 2021, has been a transformative force in the agency. October’s strategic thinking and digital expertise consistently align with clients’ goals to deliver outstanding results. As Associate Director of Paid Social, October delivers exceptional client results while actively contributing to company culture. They serve on the Culture Committee, lead DEI efforts, and organize wellness activities like yoga and meditation. October’s strategic thinking and communication consistently delight clients. Recognized as the 2023 Value Champion and a guest on the Colling Media Podcast, October is a rising star deserving of this award.
“Winning the 2024 AZIMA Integrated Rising Star Award is such an honor and wouldn’t have been possible without the incredible support and collaboration of my colleagues. I’m grateful to be part of such a dedicated and driven team.”
October Newson
Interactive Brand of the Year
Client: Midwest Technical Institute
The Interactive Brand of the Year award acknowledges the best use of interactive digital strategies that engage users and build strong brand connections. Forward-thinking digital marketing strategies drove MTI’s creative approach.
Colling Media’s omnichannel “Trade Up” campaign for MTI leveraged diverse digital strategies, including search, social media, TikTok, OTT, and YouTube, to drive lead generation and nurture prospects through the enrollment process. This comprehensive approach resulted in a 28.6% increase in new student enrollments, a 19.8% rise in total leads, and an 11.4% reduction in cost per lead. The campaign’s success showcases the power of integrated marketing to exceed enrollment goals and deliver exceptional growth for MTI.
Search Marketing (PPC) Campaign
Client: Knight Transportation
This Search Marketing (PPC) Campaign award celebrates strategic excellence in pay-per-click advertising, where precision and ROI take center stage. Knight’s campaign maximized conversions while efficiently managing ad spend.
Colling Media partnered with Knight Transportation to optimize their Flatbed paid search campaign on Google Ads, using AI-powered search ads and Smart Bidding to generate leads for flatbed semi-driving positions. This strategic approach resulted in an 80% year-over-year increase in lead volume and a 34% decrease in cost-per-hire, focusing on high-quality conversions and value-based bidding.
Search Engine Optimization (SEO) Campaign
Client: Express Flooring
The SEO Campaign award recognizes a powerful approach to organic search, boosting visibility and driving high-quality traffic. Colling Media’s work with Express Flooring positioned the brand at the top of relevant search results, leading to significant business growth.
Express Flooring worked with Colling Media to recover Organic Search performance after a problematic website launch, addressing critical issues like missing redirects and poor internal linking. Over the past five months, we’ve fixed nearly 3,000 issues, improving the site’s health score from 77% to 85% and boosting organic keyword traffic 128.4%. These efforts have led to significant improvements in search result clicks, setting Express Flooring on a path for continued SEO growth.
Online Video
Client: Musicians Institute
In the Online Video category, Colling Media produced a compelling campaign for MI that resonated deeply with the target audience, leveraging video to communicate the brand’s story engagingly and memorably.
Colling Media helped Musicians Institute’s virtual open houses succeed by producing dynamic video content for their website, Facebook, and Instagram, driving record signups. Leveraging a nationwide remarketing audience, our innovative approach led to a 63% improvement in cost-per-lead and a 65% boost in registrations during the two-week campaign. This strategy turned virtual events into powerful enrollment engines, significantly boosting signups and showcasing MI’s programs effectively.
Integrated Business Campaign
Client: Pacific Financial Association
Colling Media’s Integrated Business Campaign for PFA combined multiple marketing channels to deliver a cohesive and powerful message across platforms, increasing brand awareness and customer engagement.
Colling Media delivered an integrated campaign for PFA, utilizing newsletters, social media, SEO, and Google Ads to optimize the budget and increase brand recognition. Our efforts led to a 42.1% average open rate for newsletters, an 88.5% increase in phone calls, a 162% surge in website traffic, and a 35.4% rise in form submissions. SEO efforts further boosted PFA’s online presence, increasing monthly site sessions by 45% and conversions by 54%, showcasing the success of our multi-channel strategy.
