Colling Media uses Meta to exceed Rosendin Electrics first quarter recruitment goals
While many industries nationwide are struggling with recruitment problems, one particular industry has seen the highest rise in needs. The trades industry, full of electricians, welders, truck drivers often needs 1000s of employees per month. Without these jobs being filled, the economy slows, as many of these jobs drive the economic infrastructure and can make or break a company’s success. These challenges are why Rosendin Electric partnered with Colling Media to help drive their recruitment advertising.
“Colling Media’s team has been essential in our recruiting efforts for electricians in the Phoenix Metro area. The team is not only knowledgeable and highly experienced with various advertising tactics, but they are engaged in helping us maximize our reach to get qualified candidates. We have expanded our relationship with Colling Media to assist us in markets in Middle Tennessee, throughout Texas, and Northern California with varying target markets and projected outcomes. We feel that we have a true partner in Brian, his leadership team, and Colling Media.”Salina Brown, Director of Marketing Rosendin Electric
Rosendin Electric, headquartered in San Jose, CA contracted Colling Media to recruit qualified electricians to complete some of the most complex construction projects in the U.S.A. Colling Media, with its ten years of recruitment advertising experience, is helping the company reach it’s 2022 and beyond placement goals.
“We’re honored to partner with Rosendin Electric and aid in their recruitment needs.” said Brian Colling, CEO of Colling Media. “We look forward to more strong results as we effectively connect new audiences to their amazing company and culture.”
Traditionally brands have separated between consumer marketing, business marketing, and recruitment. Recruitment has acted as a function of Human Resources and rarely integrated much with marketing and advertising. Over recent years, marketing has evolved and become a top need for recruitment. Colling Media has worked to close the gap while taking a full-funnel marketing approach to help bring in qualified leads.
Skilled labor is not just recruitment, it’s a full-force competition with every edge of advertising and marketing that can make all the difference between success and failure. Colling Media takes a stand on thinking outside the box to reach future employees. While your audience may be looking for a job on Indeed, Career Builder, or another career site, many of them may find new career opportunities on other channels. With the introduction of Meta and the Metaverse, Colling Media has found great success in leveraging Meta and finding qualified leads for Rosendin Electric.
The key to great success has been building the right campaigns and staying on top of the latest marketing tools and channels to implement those campaigns. Beginning with upper-funnel brand awareness and demand gen through traditional and digital channels such as billboards, display, radio and digital audio, leading seamlessly into lead generation campaigns across search and social to capture that demand.
Audiences are vital to a campaign which is why Colling Media implements prospecting, retargeting, and first-party audiences with various demographic and psychographic profiles to ensure more traffic. Ongoing creative updates – including ads in multiple languages – and A/B testing ensures the campaigns are running optimally to drive the best cost per lead, cost per application, and ultimately cost per hire.
Colling media also leverages robust machine learning strategies such as lookalike modeling, value-based bidding, and other tools in conjunction with interest targeting and predictive audiences to allow the campaigns to do what they do best.
Recruitment isn’t getting easier. It’s time to start recruiting smarter. If you need help getting better advertising results with your recruiting and marketing, contact us.