Digital Media

The Basics of Programmatic Media Buying

Programmatic Media Buying is now a big part of buying and selling media. In basic terms, it is the act of buying media like they are products. It is auction based and people buy media based on the amount of viewers they get for it. It is an automated system of buying media for the right price at the right…

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How Google’s Quality Score Update Impacts Advertisers

Any shakeup is bound to make some people happy and upset others. This is the case with Google’s May algorithm revision, which some have named the “Quality Update.” Google hasn’t shared much about exactly how the algorithm has changed and whom it affects, but it has said the algorithm is unbiased – i.e. it’s not…

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Understanding the Need for Mobile-Friendly Websites

Today’s marketers are well aware of just how much a single Google algorithm change can impact their website’s traffic. In fact, Google is known for adjusting their algorithm upwards of 500 times a year. However, these are mostly minor tweaks and adjustments, ones that most webmasters rarely notice. That wasn’t the case on April 21st…

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5 Tips to Use Facebook Beacon for Effective Holiday Advertising

Facebook’s Beacon technology is a powerful tool for your business. Using Facebook Beacon can attract new customers, promote loyalty among your existing customer base and encourage additional sales. During peak sales times, such as during the holidays, using Facebook Beacon can offer your company an effective way to cut through the online din of marketers…

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What is Website Remarketing?

Site Remarketing is when somebody visits and leaves your website without completing an action but they keep receiving ad impressions wherever they browse on the internet. When they are browsing the web and going to their favorite websites or they are watching YouTube or they are on Facebook, your ads will show up for them.…

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Mobile Retargeting

As advertisers, we are constantly looking for new and unique ways to reach our target audience and improve conversions for our brands. But one of the most difficult tasks advertisers face is reaching their entire target demographic on a single platform. Mobile re-targeting could be your target demographic goldmine. This is especially true for brands targeting…

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Retargeting: What is it? & Why is it Important?

Retargeting What is it & Why is it Important

If you’re an online reseller and you haven’t heard of advertising retargeting you’re going to want to pay careful attention to this blog post. If you’ve heard of retargeting but you aren’t using retargeting as a part of your online marketing mix, it’s time to reconsider your marketing approach; you might just be missing out on the…

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