Today’s most successful home service companies understand the important role digital marketing plays in getting inbound leads. Unfortunately, there are some individuals who believe that investing money in online marketing efforts means having to cut tried and true traditional marketing methods. The truth is, the most effective way of marketing is to use a combination of both traditional and digital marketing campaigns.
Traditional marketing techniques, such as radio, television, and magazine ads still have high success rates. Some traditional marketing platforms, such as radio and TV, have even made it easy for consumers to access them through a computer or mobile device. This makes these platforms a viable option when launching marketing campaigns. By using both traditional marketing and digital marketing efforts you can reach a much wider audience.
According to Marketing Charts, companies are projected to increase their TV advertising spending up to $81 billion and digital marketing spending up to $83.9 billion by 2019. Spending on radio advertising is also expected to increase up to $18.1 billion by 2019.
Here are some ways that home service companies have found success by combining digital and traditional marketing:
Use Marketing Campaigns to Complement Each Other
Traditional marketing allows you to reach a broad audience, which digital marketing allows you to focus on a specific target audience. Because of this, it’s possible to launch a marketing campaign in one platform that complements the other. Home service companies often use television or radio advertising to give consumers information about their services and offer more information on their website.
Using Multiple Channels to Reach Consumers
Using both digital and traditional marketing campaigns a company can push their services across multiple channels. Some mediums may be better than others for certain target audience, but when you use both types of marketing your company can reach more potential customers. Home service companies often promote their services both on the radio and online in order to reach a large and diverse audience.
Building a Brand and Relationships
Traditional marketing is a highly effective way to reach a broader consumer base and build a brand. Home service companies can use traditional marketing tactics to get their brand in front of consumers on a regular basis. By combining digital marketing you can yield a better return and create more opportunities to connect and build relationships with consumers.
When considering which marketing tactic to put marketing dollars into, it would behoove all home service companies to get help from an experienced tra-digital agency. By combining both traditional and digital marketing many home service companies find a lower CPA and higher quality lead.