Insights

OpenAI testing ads inside ChatGPT, display advertising rebounding across digital publishers, and appointment viewing set to dominate 2026 major sports

by Colling Media - January 13, 2026
OpenAI testing ads inside ChatGPT OpenAI is reportedly preparing to test advertising inside ChatGPT, signaling a shift from purely subscription driven AI toward monetized attention. Ads inside conversational interfaces introduce intent rich moments that look closer to search than social. Marketers should start thinking about prompt adjacency, brand safety inside AI outputs, and how paid media performs when the user is already asking for answers. Display advertising rebounding across digital publishers Digital publishers saw an […]
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