Amazon Ads joins forces with Netflix Netflix’s new partnership with Amazon Ads lets marketers buy Netflix inventory programmatically through Amazon’s DSP. That means premium streaming audiences are now more accessible, measurable, and targetable inside cross-channel campaigns. Marketers should view this as a chance to integrate Netflix into brand-building and awareness strategies while comparing its performance against other CTV platforms. Adobe unveils AI agents Adobe has rolled out AI-powered agents inside Adobe Experience Platform, designed to […]
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