Insights

Google lets users hide sponsored results, Netflix teams up with Spotify, and Adobe introduces its LLM Optimizer

by Colling Media - October 23, 2025
Google lets users hide sponsored results Google is giving users the ability to hide sponsored results in Search, a quiet but major change in how ad visibility will work. For performance marketers, this could alter click-through behavior and impression volume overnight. The move underscores a long-term push toward more organic, trust-based search experiences. Smart marketers will start modeling how opt-outs could reshape paid search ROI. Netflix teams up with Spotify Netflix and Spotify are teaming […]
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Pinterest introduces Top of Search, Meta AI launches creator video feed, and OpenAI aims to build in-house ad infrastructure
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Reddit launches a new 6-second ad views goal, weekly audio listening continues to grow, and CMOs prioritize AI adoption
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Amazon Ads joins forces with Netflix, Adobe unveils AI agents, and Roku brings AI-powered streaming ads to SMBs
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Anthropic’s $1.5 billion copyright settlement, the collapse of linear TV ad spend, and five ways to research trending topics for social campaigns
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Spotify introduces direct messages, LinkedIn doubles down on video ads, and Amazon reverses its Google Shopping retreat
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