Insights

Threads courting podcasters, OpenAI circling Pinterest, and new data showing SMS driving real revenue

by Colling Media - January 06, 2026
Threads courting podcasters Threads moving toward podcasters signals Meta’s broader push to own conversation, community, and creator loyalty beyond static feeds. Audio and video creators bring habitual audiences and high time spent, which makes the platform more attractive to advertisers looking for engagement over impressions. For marketers, podcast adjacency inside social platforms tightens the loop between content, community, and performance media. OpenAI circling Pinterest Rumors of OpenAI acquiring Pinterest highlight how valuable intent-rich discovery platforms […]
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