Insights

YouTube Shorts dominates, Google tests new keyword experiments, and B2B buyers avoid sales reps

by Colling Media - July 08, 2025

YouTube Shorts dominates YouTube Shorts is pulling in 70 billion daily views — that’s 200 times more than TikTok’s estimated 350 million. With Shorts integrated directly into YouTube’s main platform and pushed aggressively by the algorithm, marketers should be rethinking their short-form video strategies and how platform scale drives brand exposure. Google tests new keyword experiments Google is quietly testing new ways to run broad match keyword experiments and A/B tests more effectively. This change […]

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