Online audio continues to hold a massive share of attention, with 79% of U.S. respondents tuning in monthly. Spotify and YouTube Music lead the pack. For marketers, audio remains a cost-effective way to reach consumers during passive moments—think workouts, commutes, and household routines—when visual ads can’t reach them. Roku’s Impressive Hold of Stream Time Roku now accounts for 47% of U.S. streaming time, and they’re opening up access with a self-serve Ads Manager and no […]
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