Roku’s video ad growth Roku’s platform revenue, which includes advertising, rose 18% year over year to $1.22 billion in Q4, with leadership saying its video ad growth is outpacing the broader OTT market. AI-powered tools inside Roku Ads Manager are opening CTV to small and mid-sized businesses, while its Amazon Ads partnership aims to expand authenticated reach at scale. For marketers, connected TV is becoming more measurable, more accessible, and more performance-driven, making now the […]
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