Choosing a full-service media agency is not primarily about finding a company that can buy the most channels. Most established agencies can manage paid search, paid social, programmatic advertising, connected TV, streaming audio, traditional television, radio, or out-of-home media in some combination. The harder question is whether the agency can make those channels work together. A strong full-service media agency should be able to explain what business problem the media plan is solving, which audiences […]
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