Google Updates Ads Editor, AI Image Generation Runs Amok, and Gen-Z Prefers Diversity

Google Ads Editor Gets a Power Boost

First up, Google Ads Editor just launched version 2.6 with a pack of eight new features! This update is packed with tools to streamline workflows and improve campaign management.  Marketers should take some time to familiarize themselves with these new features and explore how they can boost their advertising efficiency.

AI Gets Artistic, But Quality Control Still Reigns Supreme

Next, Meta AI’s recent work with creating ahistorical images—similar to Google’s Gemini AI—highlights both the exciting possibilities and potential pitfalls of generative AI models.  These tools can produce amazing results, but like any creative partner, AI needs human oversight. Marketers using AI for content creation should ensure proper quality control on the outputs, just like they would with a human designer.

Diversity Sells: Gen Z Takes a Stand

Finally, a recent Microsoft study reveals a powerful consumer trend.  The research shows that 70% of Gen Z consumers trust brands more when they see diversity reflected in their advertising campaigns. This is a clear message for advertisers: ensure your ads and messaging are inclusive and resonate with your diverse audience.