Google Updates Performance Max Campaign, YouTube Leads Streaming & TikTok Creator Study

Google Supercharges Performance Max with Gemini AI

First up, Google’s giving its Performance Max campaigns a performance boost with the integration of its powerful AI model, Gemini. Advertisers can now generate longer headlines and soon, have sitelinks automatically created, all powered by AI. This is great news for anyone wanting to streamline their ad creation process and potentially reach a wider audience with more relevant content.

YouTube Reigns Supreme in Streaming Wars

Next, new data from Nielsen confirms YouTube’s dominance in the streaming video landscape. It takes the top spot, followed closely by Netflix. The news underscores the continued strength of free-to-watch platforms, especially with the rise of services like Tubi, Roku, and Pluto TV. Advertisers should be aware of this trend, and ensure they are focused on finding audiences, rather than buying inventory.

Unveiling TikTok’s Active Creators

Finally, a recent study reveals an interesting dynamic on TikTok. While over half of Americans claim to use the platform, the research shows that only 25% of users create a whopping 98% of the videos…suggests the platform might be primarily used for passive entertainment by most users, while a smaller but highly active group drives content creation. Marketers looking to leverage TikTok should be aware of audience dynamics and tailor strategies accordingly.