How One Lead Nurturing Campaign Cut Cost Per Enrollment by 81% CMOs and heads of growth are under constant pressure to improve marketing ROI while managing rising acquisition costs. One of the most overlooked opportunities lies not in acquiring new leads but in strategically nurturing the ones you already have with well-executed lead nurturing campaigns. This article explores how a trade school reduced its cost per enrollment by over 81% by implementing a tightly focused

Pinterest introduces Top of Search Pinterest is rolling out Top of Search ads, giving brands premium placement at the start of results. Paired with new measurement tools, the move positions Pinterest as a stronger performance channel for visual shopping. Marketers can now tap into intent-driven audiences with better attribution and higher visibility, which could reshape how budgets flow into social commerce. Meta AI launches creator video feed, Meta is testing a new feed called Vibes,

Reddit launches a new 6-second video ad views goal Reddit has introduced a 6-second video ad views goal, giving advertisers a sharper metric for short-form engagement. With the social forum climbing to the number two spot of most visited websites in the U.S. this summer, it signals a growing opportunity for measurable video performance and a platform that can no longer be treated as niche. Strategies that integrate Reddit into the media mix will be

Colling Media Marketing Minute: Amazon Ads, Adobe AI Agents & Roku AI-Ads Amazon Ads joins forces with Netflix Netflix’s new partnership with Amazon Ads lets marketers buy Netflix inventory programmatically through Amazon’s DSP. That means premium streaming audiences are now more accessible, measurable, and targetable inside cross-channel campaigns. Marketers should view this as a chance to integrate Netflix into brand-building and awareness strategies while comparing its performance against other CTV platforms. Adobe unveils AI agents

Colling Media Marketing Minute: Anthropic Settlement, Linear TV Ad Spend, and Social Campaign Research Trends Spotify introduces direct messages Spotify has rolled out direct messages, giving users the ability to share audio content and chat within the app. Beyond consumer engagement, it signals another way for Spotify to own more of the conversation layer, which could unlock new inventory for marketers as audio and social continue to converge. Marketers should watch how this expands shareability