CM Marketing Minute: Instagram Map, Surging AI Traffic, & Reddit Growth Instagram’s new Map feature Instagram quietly rolled out a live location-sharing feature called Instagram Map, letting users broadcast their whereabouts in real time to friends or even all mutual followers. Adoption has been slow, with confusion over privacy and pushback from users who don’t see Instagram as the right place for such intimate sharing. For marketers, the long-term play is clear: location-sharing fuels hyper-local

CM Marketing Minute: LinkedIn B2B Rankings, Google Defends AI, & Meta E-Commerce Efficiency LinkedIn tops B2B influence rankings LinkedIn has been named the number one platform for influencing B2B decision-makers, according to new research from CMB on behalf of LinkedIn. With 98% of Fortune 500 CEOs using LinkedIn as their primary or only social media platform, the takeaway for marketers is clear — if your brand is aiming to reach senior leadership or high-value business

Why CMOs Must Rewire SEO Thinking for the AI Search Era The marketing landscape is being rewritten—literally—by artificial intelligence. For CMOs, Heads of Growth, and SEO leads, the old rules of search no longer apply in isolation. Generative AI tools like ChatGPT, Claude, and Google’s SGE (Search Generative Experience) are now determining what content gets cited, surfaced, or directly answered. This article introduces three critical frameworks AIO, GEO, and AEO designed to optimize your content

Meta’s Predictive Audiences expands Meta’s Predictive Audiences are now widely available for lead generation campaigns. After a limited rollout, advertisers across sectors can now tap into AI-powered targeting that prioritizes users most likely to convert — not just click. By analyzing form completions, on-platform behavior, and post-click engagement, Meta is pushing lead quality to the forefront. For marketers managing large-scale acquisition funnels, this shifts the focus toward outcomes that matter further down the pipeline. Amazon

Colling Media Marketing Minute: Google Branded Searches, Meta Advantage+, & Gwyneth Paltrow PR Google Adds Branded Searches as a Metric Google Ads just introduced “Branded Searches” as a new conversion metric. Now advertisers can measure the impact of upper-funnel efforts by tracking when users later search for their brand name. This gives more visibility into how non-click interactions drive branded intent. For marketers running awareness or video campaigns, it’s an added layer of insight that