Meta’s new conversational ad targeting Meta announced it will begin using AI chat interactions as a new signal for ad targeting in December 2025. Conversations users have with Meta’s AI assistant will soon influence both content and advertising, introducing a new layer of intent-based targeting. For marketers, it’s a chance to craft conversational creative that feels natural and relevant for more personalized engagement. Smarter creative rotation frameworks Marketers are starting to build frameworks that show

How One Lead Nurturing Campaign Cut Cost Per Enrollment by 81% CMOs and heads of growth are under constant pressure to improve marketing ROI while managing rising acquisition costs. One of the most overlooked opportunities lies not in acquiring new leads but in strategically nurturing the ones you already have with well-executed lead nurturing campaigns. This article explores how a trade school reduced its cost per enrollment by over 81% by implementing a tightly focused

Pinterest introduces Top of Search Pinterest is rolling out Top of Search ads, giving brands premium placement at the start of results. Paired with new measurement tools, the move positions Pinterest as a stronger performance channel for visual shopping. Marketers can now tap into intent-driven audiences with better attribution and higher visibility, which could reshape how budgets flow into social commerce. Meta AI launches creator video feed, Meta is testing a new feed called Vibes,

Reddit launches a new 6-second video ad views goal Reddit has introduced a 6-second video ad views goal, giving advertisers a sharper metric for short-form engagement. With the social forum climbing to the number two spot of most visited websites in the U.S. this summer, it signals a growing opportunity for measurable video performance and a platform that can no longer be treated as niche. Strategies that integrate Reddit into the media mix will be

Colling Media Marketing Minute: Amazon Ads, Adobe AI Agents & Roku AI-Ads Amazon Ads joins forces with Netflix Netflix’s new partnership with Amazon Ads lets marketers buy Netflix inventory programmatically through Amazon’s DSP. That means premium streaming audiences are now more accessible, measurable, and targetable inside cross-channel campaigns. Marketers should view this as a chance to integrate Netflix into brand-building and awareness strategies while comparing its performance against other CTV platforms. Adobe unveils AI agents