CM Marketing Minute: January 22, 2025 TikTok Makes a Speedy Return to the U.S. TikTok is back online in the U.S., bringing relief to millions of users, creators, and advertisers who had been bracing for a ban. The app’s future, however, remains uncertain as ByteDance navigates political and legal challenges. Brands that rely on TikTok should consider diversifying their social strategies to safeguard audience reach. Consumers Prefer Shopping on Marketplaces 63% of consumers now prefer

CM Marketing Minute: January 16, 2025 The Impact of the U.S. TikTok Ban on Marketing The U.S. Supreme Court is likely to prioritize national security over individual freedoms as it deliberates on a potential TikTok ban. While there’s buzz about high-profile buyers like Elon Musk or YouTuber Mr. Beast stepping in, a sale seems unlikely in the near term. For consumers who want to continue accessing TikTok, workarounds like VPNs are gaining traction, alongside alternative

Case Study: Trade School Strategic Nurturing Campaign Achieves 81% Lower Cost Per Enroll Challenge StrataTech, a leading educational institution, was encountering a significant challenge with a high volume of leads that were not converting into student enrollments. Strategy Colling Media stepped in to address this issue by implementing a strategic nurturing campaign targeting 82% of StrataTech’s unconverted leads, intentionally leaving 18% as a control group. The approach involved creating highly targeted ads for the 82%

CM Marketing Minute: January 9, 2025 Microsoft to Invest in AI Data Centers Microsoft is doubling down on AI innovation with an $80 billion investment in new data centers this year. The aggressive push underscores how critical AI infrastructure has become for driving advancements across industries, setting the stage for greater competition and innovation in the tech space. Marketers should watch closely as this move will likely accelerate the adoption of AI-powered tools, reshaping how

Marketing Minute: December 19, 2024 Instagram’s Trial Reels Instagram has introduced Trial Reels, a feature allowing creators to test their content with non-followers. Trial Reels could help marketers gauge broader audience appeal without affecting their core follower base. By leveraging the new feature, brands can experiment with new messaging styles to see what resonates most effectively in a low-risk environment. Insights into Snapchat Engagement Rates Snapchat’s ‘2024 in a Snap’ report reveals that 93% of