What is OTT Advertising and Why Your Business Should Be Using It? Over-the-top advertising — no, it’s not advertising that’s just too much. Over-the-top advertising refers to over-the-top media, which encompasses streaming media services: Netflix, Hulu, Disney+, and YouTube, to name a few. Over-the-top (OTT) media services generate a significant amount of advertising-based revenue, and that presents an excellent opportunity for those looking to grow their advertising campaigns in non-traditional ways.  Here’s what you need to

New Features to WhatsApp, Facebook, and Instagram At F8, Mark Zuckerberg presented lots of new redesigns and changes to the Facebook stable of social media apps. WhatsApp, Facebook, and Instagram all have new features. WhatsApp – Creating a new product catalog for business. Business owners can communicate privately with customers and update with current products and services. FB 5 – Completely redesigned app will be white on all phones. New website design is coming with

Indirect Response Marketing: Where Direct Response & Branding Intersect Marketing is deeply rooted in two advertising concepts; Direct Response Marketing and Brand Marketing. Either your company’s marketing budget goes to advertising messages asking for the sale or feeds feel-good product/service messages. Results from branding advertising are hard to measure. Most companies feel more comfortable executing direct response marketing. There is another way to think about the effects of your marketing efforts: Indirect Response Marketing. Before

Here are the Top 17 Website Design Mistakes Following web design best practices doesn’t mean that you aren’t also making mistakes. Website design is complex: there are a lot of potential missteps out there and the best practices change from year to year. Here’s what you need to know about developing a website your users will love—by avoiding things that your users will hate.  1. Not Focusing on the Mobile Experience With the majority of browsing being done

The Only Sales and Marketing Alignment Tool You Will Ever Need If you Google sales and marketing alignment, in about .45 seconds your search will return approximately 32,900,000 results. You’ll see amazing amounts of best practices, mind-blowing statistics, and perfect playbooks. Nearly all search results will provide you with top-level theories, fancy philosophies about the problem, and suggestions for getting sales and marketing teams in the same room to talk. Unfortunately, these suggestions only get to the