What is GDPR and What Does It Mean to Your Business? We’ve discovered there is a lot of confusion around the soon-to-be-implemented GDPR rules. So, to help you become more familiar with how you can protect your business from getting blindsided by a letter from the European Union explaining why you may owe it a large sum of money, we’ve put together this FAQ. Legally, we need to say we are not lawyers and the

6 Ways to Maxime Your Google AdWords Account and Your Budget Everyone wants to maximize Google AdWords account and stop wasting budget, and in many ways, managing a Google AdWords Paid Search account is much like painting a picture. If you asked six artists to paint a family in front of a house, you would get six completely different paintings. Some artists may draw a family in front of a mansion, others may draw them

5 Ways to Improve PPC Performance Whenever we have a client that is interested in a PPC audit, one of the first things we look at is the foundation PPC structures of the campaigns and how the ad groups have been labeled in association per each campaign amongst other things. This is important for a few reasons. How a campaign is organized from its campaigns, ad groups, and keyword selection, helps the PPC optimizer determine

4 Cold Calling Tips to Warm Things Up Cold calling can sometimes feel like a waste of time. It can be exhausting not getting a hold of the right person at the right time and frustrating contacting the wrong person or the wrong type of prospect. If you can’t sell yourself on why you’re picking up the phone, to begin with, then you’re probably not ready to call your prospects either. If the reason for

3 Tips for Hosting a Facebook Live Broadcast So, your company has a great message to share, a mobile device, and a Facebook Page with a good number of fans and followers. You’re ready to rock out your first Facebook Live broadcast! Or are you? I’ve had the opportunity to host several Facebook Live broadcasts in my social media marketing career. I have discovered a few points that I wish I knew from the beginning.