Google and Twitter revived search engine partnership Recently, Google and Twitter revived a partnership the companies used to have that allowed the search engine to display real-time tweets in its results. The two companies had a similar arrangement several years ago, but the deal lapsed in 2011. As a result, Google search results tended to suffer from having a lack of the biggest source of real-time content on the Internet. Twitter stands to benefit from

Marketers Enjoy a Large Return on Investment with Email One measure that online marketers are constantly measuring is the return on investment (ROI). Without a doubt, the return on investment is one of the best ways to gauge the effectiveness of a marketing method. Even if a marketing method is generating plenty of sales and conversions, said method may not necessarily be ideal for your purposes if the ROI is minimal or nonexistent. One email

Google’s Top 3 Search Ranking Signals Getting a better search ranking is one of the things that companies have been chasing since the invention of the internet. The higher you rank, the more clicks you get and the more exposure your website gets. During the mid-2000s, the idea of search engine optimization became an entire field of expertise. Back then, search engines ranked websites based on how recognizable their keywords were. Keyword stuffing became all

How to Leverage Social Media for Local SEO One of the things that local brands struggle with is the ability to compete with national companies for precious search engine spots. However, the good news is that local brands thrive on social media outlets. Places like Facebook, Twitter, and other sites are the easiest way to spread a brand message to the right local targets. There are more avenues on social media available that a lot

New Google AdWords Strategy Allows Businesses to “Set More Relevant Bids” The business world was thrown a potential curveball recently when Google recently revamped its AdWords bid system for DSA (dynamic search ad) categories. While the new strategy may take some getting used to, the Adwords announcement noted that it was created to meet a demand for a system that cuts down on the time and research businesses spend in creating bids for individual ads.