Google won’t ditch third-party cookies after all Google surprised marketers by walking back its plan to remove third-party cookies from Chrome, citing technical and competitive concerns. For marketers, this move extends the window to continue leveraging cookie-based targeting strategies while preparing privacy-first alternatives before regulations inevitably tighten. Meta expands ads on Threads globally Meta’s Threads platform is rolling out global ad placements faster than expected, though advertisers are cautiously stepping into the waters with pilot […]
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