Black Friday’s new shape Experian’s new retail analysis shows that Black Friday’s one-day shopping dominance is fading fast. Consumers are spreading their spending across a longer season, prioritizing value, resale, and social shopping over single-day deals. Older shoppers are also becoming a more influential digital audience, favoring convenience and sustainability. For marketers, the move away from a single “event” mindset means building flexible, full-funnel campaigns that stay live through the entire holiday cycle. Cyber Monday’s […]
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