Search Engine Optimization (SEO)
Top 7 Keyword Phrases You Should Never Use (Do’s and Don’ts)
Marketers know keyword phrases are how search engines understand about your website. And did you know there are specific keyword phrases, which could block your site from being shown? Major search engines essentially blacklist keyword phrases. Your site might show up somewhere, and it may not be in the first few pages of results. What…
Read MoreBing Traffic: What Do You Lose If You Ignore It?
Everyone knows Bing has essentially lost the war against Google. Google is leaps and bounds more popular but that doesn’t mean Bing traffic can just be ignored. Like any platform, Bing has its own customer demographics, and you may find Bing traffic has more in common with your products and services than Google does. Bing…
Read MoreKeyword Research – What are words for?
There’s an 80’s song by Missing Persons called “Words” where lead singer Dale Bozzio laments, “What are words for when no one listens anymore? Tell me what are words for”. For some reason, I always think of it when I do keyword research. Having performed Search Engine Optimization (SEO) for more than 10 years, words mean more…
Read MoreGoogle States its Top 3 Ranking Signals
Getting a better search ranking is one of the things that companies have been chasing since the invention of the internet. The higher you rank, the more clicks you get and the more exposure your website gets. During the mid-2000s, the idea of search engine optimization became an entire field of expertise. Back then, search…
Read MoreHow to Leverage Social Media for Local SEO
One of the things that local brands struggle with is the ability to compete with national companies for precious search engine spots. However, the good news is that local brands thrive on social media outlets. Places like Facebook, Twitter, and other sites are the easiest way to spread a brand message to the right local…
Read MoreGoogle My Business Local Ranking Factors
Having a good local ranking on Google can be the difference between your business surviving or failing in this digital day and age. People looking for the services a business provides—be retail shopping, dining at a restaurant or hiring someone for a particular job—by in large use a Google search engine. To facilitate this, Google…
Read MoreFacebook Launches Video Storytelling
Facebook recently announced that its active advertisers have eclipsed the three million mark. It took the uber-popular social media giant merely six months to add half a million more advertisers to make the leap from two and a half million to three million. According to Facebook founder and Chief Executive Officer, Mark Zuckerberg, there are…
Read MoreLocal SEO – 3 Tips for Ranking Higher
Due to the advent and popularity of the Internet, practically every business would benefit from having a website or blog of some sort. In fact, for the vast majority of businesses, it is necessary to have an online presence in order to keep up with the local competition. Unfortunately, in some cases, it may not…
Read MoreHow Cleaning Up Your Backlinks Boosts Organic Search
Backlinks are defined as any hyperlink from one website to another website, and every good, organically-obtained backlink gives websites a boost to their search engine ranking score. For example, if The Guardian’s website had a good link to an article on Huffington Post‘s website, the Huffington Post would receive an appropriate boost in its search engine score. Both the quality and number of backlinks that a…
Read MoreMaster Your Local SEO With Business Listings
If you’re considering taking the plunge into local business listings, it might be a good idea to prepare yourself a little ahead of time. There are a lot of directories out there. The problem is that some are more valuable to you than others. Unfortunately, it isn’t always easy to identify the valuable listings at…
Read More