Google Adds Branded Searches as a Metric Google Ads just introduced “Branded Searches” as a new conversion metric. Now advertisers can measure the impact of upper-funnel efforts by tracking when users later search for their brand name. This gives more visibility into how non-click interactions drive branded intent. For marketers running awareness or video campaigns, it’s an added layer of insight that links top-of-funnel efforts to measurable demand signals. Meta Expands Advantage+ Features Meta is […]
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