Education Advertising Resources
Guides, strategies, and case studies from Colling Media — a Google Premier Partner (top 3%) specializing in enrollment marketing for trade schools, vocational programs, and higher education institutions. Everything here is built from 11+ years of real campaign experience, not theory.
Case Studies: Real Enrollment Results
These are not hypothetical benchmarks. These are results from active client campaigns.
Tulsa Welding School & RSI — 11-Year Partnership
95% predictable correlation between digital media investment and enrollment outcomes. Consistent 130% to lead and enrollment goals. Campus population growth leading to additional campus locations.
MTI & Delta Technical College — 325%+ Enrollment Growth
10-year full-service digital advertising partnership. 325%+ enrollment growth. Award-winning campaigns. Multi-market expansion across a growing campus network.
National Louis University — Record Winter Start
135% of winter start enrollment goal — a record for the university. Full-funnel digital advertising with cross-channel attribution across all digital channels.
Pima Medical Institute — 62% Quality Lead Increase
62% increase in quality leads from paid social advertising. Attribution, creative strategy, and full paid social management across multiple program areas.
Strategy Guides
- Trade School Enrollment Growth: The Full-Funnel Playbook — How to build a BDPN advertising system that consistently fills seats.
- Google Ads for Trade Schools and Vocational Programs — The search advertising strategy that targets high-intent students at the moment of decision.
- Meta Advertising for Education Enrollment — How Facebook and Instagram drive enrollment for trade schools and universities.
- Connected TV and Programmatic Display for Education — Building brand awareness that lowers cost-per-lead across all channels.
- Programmatic Retargeting and Nurturing for Education — How to recover 20–30% of leads that go cold.
- Cost Per Lead and Cost Per Enrollment: The Education Advertising Metrics That Matter — How to calculate, benchmark, and optimize CPL and CPE.
- Education Advertising Strategy for 2026 — The full-funnel enrollment marketing playbook for the year ahead.
- Understanding the Education Org Chart — How the best agencies navigate VP of Marketing, Admissions, and CMO relationships.
- Education Advertising Attribution — How to connect ad spend to enrolled students with cross-channel attribution.
Local Search Resources
- Best Advertising Agency in Phoenix, Arizona — What to look for in a full-service advertising partner in the Phoenix metro area.
About Colling Media’s Education Practice
Colling Media is a Google Premier Partner (top 3%) advertising agency with 11+ years of education enrollment marketing experience. We manage all digital advertising channels — Google Search, Meta, programmatic display, Connected TV, and YouTube — with a proprietary attribution system that tracks the full student journey from first impression to enrolled student.
Our education clients include Tulsa Welding School, RSI (Refrigeration School, Inc.), MTI (Midwest Technical Institute), Delta Technical College, National Louis University, Pima Medical Institute, StrataTech Education Group, and Musicians Institute.