CM Marketing Minute: December 11, 2024 Update on the U.S. TikTok Ban A U.S. appeals court has upheld the enforcement of a law requiring TikTok to sell its U.S. operations by January 2025. Advertisers are closely monitoring the situation, balancing potential platform risks with its unparalleled ability to drive engagement among younger audiences. If the sale goes through, the landscape for partnerships and advertising strategies on TikTok could shift significantly. For marketers, it underscores the

7 Marketing Lessons from the McRib: How to Build Excitement and Loyalty It’s more than just a sandwich. The McRib is a prime example of how scarcity, timing, and social media buzz can drive demand and build brand loyalty. Here are the 7 marketing lessons from the McRib Sandwich sold at McDonald’s. Scarcity Marketing Strategies Drive Demand McDonald’s doesn’t keep the McRib on the menu all year. Instead, it’s offered for a limited time. That creates

CM Marketing Minute: December 5, 2024 Consumers Spent $6.1 Billion Over Thanksgiving Thanksgiving saw consumer spending hit a record $6.1 billion, an 8.8% increase from last year. Notably, online sales accounted for a significant portion, showcasing the ongoing dominance of e-commerce during major shopping events. For marketers, this underscores the importance of digital sales channels and the power of well-timed promotions to capitalize on peak consumer spending periods. Social Media Users Migrate to Blue Sky

Top 5 Marketing Trends for 2025 That You Can’t Ignore As a marketing director, staying ahead of trends is essential. 2025 will bring significant changes, and being prepared can set your brand apart. Let’s look at the top 5 marketing trends for 2025 you need to know and what they mean for your strategy. AI-Driven Personalization Artificial Intelligence (AI) is the biggest marketing trend for 2025 even for companies without massive budgets. AI tools can

How to Engage Colling Media as Your Advertising Agency Are you struggling to find the right advertising agency to elevate your brand and drive growth? Choosing the right partner is key to your success. Colling Media is a full-service advertising agency dedicated to helping people succeed through better advertising results. We excel in navigating the complexities of modern marketing, with a proven track record of delivering impactful results for industries including education, recruiting, ecommerce, home