CM Marketing Minute: November 20, 2024 New Short-Form Google Video Ads Google has launched a new suite of short-form video ad formats, aiming to help advertisers capitalize on the explosive growth of snackable content globally. With expanded features, brands can now deliver more immersive and tailored messages to audiences in just a few seconds. For marketers, it’s a fresh opportunity to rethink ad strategies for platforms where brevity reigns supreme. New Insights on High-Income Earners

Instagram Marketing for High-Income Consumers: A Luxury Brand’s Guide The digital age has transformed how luxury brands connect with their audience, making Instagram marketing for high-income consumers a cornerstone of success. Once dominated by glossy magazine ads and exclusive storefronts, the luxury marketing landscape is now centered on visually dynamic platforms like Instagram. According to eMarketer, 62.4% of affluent consumers use Instagram to discover products, while 27.1% rely on it to research and evaluate their

CM Marketing Minute: November 13, 2024 Linear TV Sees Further Decline A recent report from the UK’s Department for Culture, Media & Sport (DCMS) forecasts a dramatic decline in linear TV viewing, expected to drop from the majority of total viewing time today to just over a quarter by 2040. This shift highlights an accelerating move towards digital platforms and on-demand streaming, mainly as younger audiences drive changes in viewing habits. Marketers should prioritize digital

Ad Effectiveness through Attention Metrics Capturing real, sustained attention has become the new gold standard in advertising. It’s no longer enough to push your ads into view; if those ads don’t hold attention, you’re burning your budget on mere impressions. Here’s how to increase ad effectiveness through attention metrics: Recent insights from Ebiquity and Lumen Research shed light on a smarter, more impactful way to evaluate and optimize ads: measuring attention. Leading brands are already

CM Marketing Minute: November 6, 2024 Amazon’s Ad Revenue Surges Amazon reported a 19% year-over-year increase in ad revenue for Q3, outpacing its retail sales growth. It shows Amazon’s strength in the ad space, as brands continue to leverage its highly targeted advertising to reach intent-driven consumers. As Amazon’s ad platform grows, its effectiveness reinforces the need for marketers to look beyond traditional channels for performance-based results. Ebiquity Study Linking Consumer Attention and Brand Profit