CM Marketing Minute: Instagram Testimonial Ads, Amazon Sales, & TikTok ROI Instagram’s New Testimonial Ads Instagram is rolling out testimonial ads, giving creators a new way to earn through brand deals. These text-only endorsements appear on ads, allowing brands to leverage creator credibility in a quick, scalable way. With 40% of shoppers using creator recommendations on Instagram, this format provides an easy path for brands to boost engagement and drive conversions. Marketers should explore how

How Non-Amazon Media Drives Sales & Why Unified ROAS Matters Why Amazon Sales No Longer Belong to Amazon Alone For brands selling on Amazon, success isn’t just about optimizing Amazon Ads—it’s about understanding Amazon sales attribution and how external media impacts conversions. Recent data shows that 42% of a brand’s Amazon sales come from non-Amazon media, yet many marketing directors still focus their advertising efforts exclusively within Amazon’s ecosystem. Even more compelling, brands that measure

CM Marketing Minute: February 20, 2025 TikTok and Instagram Dominate Influencer Marketing Brands continue investing heavily in TikTok and Instagram, with the two platforms accounting for 83% of influencer collaborations in 2024. Short-form video remains the dominant content format, and brands are prioritizing partnerships that drive engagement and conversions. As influencer marketing continues to evolve, marketers should focus on strategic creator collaborations that align with their target audience and campaign goals. Reddit Struggles with Growth

How Different Generations Use Google to Find Products: Google Search & Shopping Behaviors Why Generational Search Behavior Matters Understanding how different generations use Google Search to find products is critical for marketing directors at medium to large companies. While digital marketing has evolved rapidly, consumer search behavior remains one of the most powerful insights for optimizing online presence, SEO, and paid search strategies. Recent statistics provide a clear view of generational differences in search habits:

Colling Media Marketing Minute: Google Product Discovery, Meta Advantage+, & Pinterest Stock Google Remains a Force in Product Discovery Google remains a dominant force in product discovery, especially among older demographics. A recent survey shows 55.9% of Boomers, 42.45% of Millennials, and 41.1% of Gen X rely on Google Search to find products. While younger consumers gravitate toward social platforms like TikTok and Instagram for shopping, Google’s role in search-driven commerce remains strong. Marketers focusing