CM Marketing Minute: October 30, 2024 Spotify Partners With The Trade Desk Spotify is taking a step forward in digital advertising by launching an ad exchange in collaboration with The Trade Desk. The new exchange aims to boost audio advertising efficiency, giving advertisers more access to Spotify’s engaged user base. By enhancing targeting and reach, Spotify provides brands with better opportunities to tap into the audio streaming market, positioning itself as a go-to platform for

Outdated AI Marketing Trends to Ditch in 2025 In the ever-evolving AI landscape, staying competitive means knowing when to let go of outdated AI marketing trends. Below, we’ll break down obsolete AI marketing practices, offering upgrades that help marketing directors future-proof strategies in 2025. Moving Beyond Basic Chatbots Outdated Practice: Standard chatbots have served well in handling repetitive inquiries, but they fall short in addressing complex questions, making them one of the primary outdated AI

Colling Media Celebrates 8 Wins at the 2024 AZIMA TIM Awards Colling Media has proudly stood out as a top performer at the 2024 Arizona Innovation Marketing Association (AZIMA) TIM Awards for another consecutive year. Known for honoring Arizona’s best digital marketing campaigns, the TIM Awards highlight the industry’s most innovative and successful work. The accomplishment reflects the agency’s dedication to excellence and solidifies its place as a perennial winner in the marketing world. The

Time-Based Pricing Strategies: How Time of Day Impacts Purchases A recent study published in Nature explores an intriguing question: Does time of day affect consumers’ price sensitivity? The findings offer insights that marketers can use to optimize their approach, especially those overseeing time-based pricing strategies and ad budgets. For marketing directors managing campaigns for medium to large companies, understanding the nuances of consumer behavior can lead to more effective time-based pricing strategies, promotions, and marketing

CM Marketing Minute: October 23, 2024 FTC’s ‘Click-to-Cancel’ Rule The FTC has rolled out its new ‘Click-to-Cancel’ rule, aimed at making it easier for customers to cancel subscriptions. The change could reshape the subscription economy, pushing brands to refine retention strategies and offer more value to keep subscribers engaged. Businesses that rely on recurring revenue models will need to focus on creating frictionless customer experiences to reduce churn. Netflix Added 5 Million Users in Q3