CM Marketing Minute: January 9, 2025 Microsoft to Invest in AI Data Centers Microsoft is doubling down on AI innovation with an $80 billion investment in new data centers this year. The aggressive push underscores how critical AI infrastructure has become for driving advancements across industries, setting the stage for greater competition and innovation in the tech space. Marketers should watch closely as this move will likely accelerate the adoption of AI-powered tools, reshaping how

Marketing Minute: December 19, 2024 Instagram’s Trial Reels Instagram has introduced Trial Reels, a feature allowing creators to test their content with non-followers. Trial Reels could help marketers gauge broader audience appeal without affecting their core follower base. By leveraging the new feature, brands can experiment with new messaging styles to see what resonates most effectively in a low-risk environment. Insights into Snapchat Engagement Rates Snapchat’s ‘2024 in a Snap’ report reveals that 93% of

CM Marketing Minute: December 11, 2024 Update on the U.S. TikTok Ban A U.S. appeals court has upheld the enforcement of a law requiring TikTok to sell its U.S. operations by January 2025. Advertisers are closely monitoring the situation, balancing potential platform risks with its unparalleled ability to drive engagement among younger audiences. If the sale goes through, the landscape for partnerships and advertising strategies on TikTok could shift significantly. For marketers, it underscores the

7 Marketing Lessons from the McRib: How to Build Excitement and Loyalty It’s more than just a sandwich. The McRib is a prime example of how scarcity, timing, and social media buzz can drive demand and build brand loyalty. Here are the 7 marketing lessons from the McRib Sandwich sold at McDonald’s. Scarcity Marketing Strategies Drive Demand McDonald’s doesn’t keep the McRib on the menu all year. Instead, it’s offered for a limited time. That creates

CM Marketing Minute: December 5, 2024 Consumers Spent $6.1 Billion Over Thanksgiving Thanksgiving saw consumer spending hit a record $6.1 billion, an 8.8% increase from last year. Notably, online sales accounted for a significant portion, showcasing the ongoing dominance of e-commerce during major shopping events. For marketers, this underscores the importance of digital sales channels and the power of well-timed promotions to capitalize on peak consumer spending periods. Social Media Users Migrate to Blue Sky