CM Marketing Minute: November 13, 2024 Linear TV Sees Further Decline A recent report from the UK’s Department for Culture, Media & Sport (DCMS) forecasts a dramatic decline in linear TV viewing, expected to drop from the majority of total viewing time today to just over a quarter by 2040. This shift highlights an accelerating move towards digital platforms and on-demand streaming, mainly as younger audiences drive changes in viewing habits. Marketers should prioritize digital
Ad Effectiveness through Attention Metrics Capturing real, sustained attention has become the new gold standard in advertising. It’s no longer enough to push your ads into view; if those ads don’t hold attention, you’re burning your budget on mere impressions. Here’s how to increase ad effectiveness through attention metrics: Recent insights from Ebiquity and Lumen Research shed light on a smarter, more impactful way to evaluate and optimize ads: measuring attention. Leading brands are already
CM Marketing Minute: November 6, 2024 Amazon’s Ad Revenue Surges Amazon reported a 19% year-over-year increase in ad revenue for Q3, outpacing its retail sales growth. It shows Amazon’s strength in the ad space, as brands continue to leverage its highly targeted advertising to reach intent-driven consumers. As Amazon’s ad platform grows, its effectiveness reinforces the need for marketers to look beyond traditional channels for performance-based results. Ebiquity Study Linking Consumer Attention and Brand Profit
CM Marketing Minute: October 30, 2024 Spotify Partners With The Trade Desk Spotify is taking a step forward in digital advertising by launching an ad exchange in collaboration with The Trade Desk. The new exchange aims to boost audio advertising efficiency, giving advertisers more access to Spotify’s engaged user base. By enhancing targeting and reach, Spotify provides brands with better opportunities to tap into the audio streaming market, positioning itself as a go-to platform for
Outdated AI Marketing Trends to Ditch in 2025 In the ever-evolving AI landscape, staying competitive means knowing when to let go of outdated AI marketing trends. Below, we’ll break down obsolete AI marketing practices, offering upgrades that help marketing directors future-proof strategies in 2025. Moving Beyond Basic Chatbots Outdated Practice: Standard chatbots have served well in handling repetitive inquiries, but they fall short in addressing complex questions, making them one of the primary outdated AI