Time-Based Pricing Strategies: How Time of Day Impacts Purchases A recent study published in Nature explores an intriguing question: Does time of day affect consumers’ price sensitivity? The findings offer insights that marketers can use to optimize their approach, especially those overseeing time-based pricing strategies and ad budgets. For marketing directors managing campaigns for medium to large companies, understanding the nuances of consumer behavior can lead to more effective time-based pricing strategies, promotions, and marketing

CM Marketing Minute: October 23, 2024 FTC’s ‘Click-to-Cancel’ Rule The FTC has rolled out its new ‘Click-to-Cancel’ rule, aimed at making it easier for customers to cancel subscriptions. The change could reshape the subscription economy, pushing brands to refine retention strategies and offer more value to keep subscribers engaged. Businesses that rely on recurring revenue models will need to focus on creating frictionless customer experiences to reduce churn. Netflix Added 5 Million Users in Q3

CM Marketing Minute: October 16, 2024 TikTok’s New Ad Solutions TikTok continues to expand its advertising toolkit, launching automated performance solutions and retail optimization features, at a time when TikTok faces scrutiny in the U.S. over its impact on kids and social media addiction. As the platform innovates for advertisers, it remains essential for brands to balance performance with responsibility. For marketers, this means leveraging TikTok’s advancements while being mindful of potential ethical concerns. Google

We speak EDU! And we’re speaking at the Career Schools Private Education Network (CSPEN) 10th Annual Conference and Arizona Private School Association (APSA) Annual Conference. Colling Media President Doug Campbell will be hosting the following sessions: APSA: Monday, October 281:45 PM – 2:45 PM Afternoon Session Covers critical marketing updates from the past year that education marketers need to know. You’ll get a comprehensive overview of the most significant changes, trends, and emerging strategies, helping

CM Marketing Minute: October 8, 2024 Prime Video Increasing Ads in 2025 Amazon is increasing the number of ads on Prime Video in 2025, aiming to balance ad-supported content with subscriber experience. This shift signals a growing trend across streaming platforms where advertising opportunities are becoming integral to their revenue models. Marketers should consider how this move impacts their video ad strategy as the battle for viewer attention intensifies. Facebook’s New ‘Local’ Tab Facebook’s new