Colling Media Celebrates 8 Wins at the 2024 AZIMA TIM Awards Colling Media has proudly stood out as a top performer at the 2024 Arizona Innovation Marketing Association (AZIMA) TIM Awards for another consecutive year. Known for honoring Arizona’s best digital marketing campaigns, the TIM Awards highlight the industry’s most innovative and successful work. The accomplishment reflects the agency’s dedication to excellence and solidifies its place as a perennial winner in the marketing world. The

Time-Based Pricing Strategies: How Time of Day Impacts Purchases A recent study published in Nature explores an intriguing question: Does time of day affect consumers’ price sensitivity? The findings offer insights that marketers can use to optimize their approach, especially those overseeing time-based pricing strategies and ad budgets. For marketing directors managing campaigns for medium to large companies, understanding the nuances of consumer behavior can lead to more effective time-based pricing strategies, promotions, and marketing

CM Marketing Minute: October 23, 2024 FTC’s ‘Click-to-Cancel’ Rule The FTC has rolled out its new ‘Click-to-Cancel’ rule, aimed at making it easier for customers to cancel subscriptions. The change could reshape the subscription economy, pushing brands to refine retention strategies and offer more value to keep subscribers engaged. Businesses that rely on recurring revenue models will need to focus on creating frictionless customer experiences to reduce churn. Netflix Added 5 Million Users in Q3

CM Marketing Minute: October 16, 2024 TikTok’s New Ad Solutions TikTok continues to expand its advertising toolkit, launching automated performance solutions and retail optimization features, at a time when TikTok faces scrutiny in the U.S. over its impact on kids and social media addiction. As the platform innovates for advertisers, it remains essential for brands to balance performance with responsibility. For marketers, this means leveraging TikTok’s advancements while being mindful of potential ethical concerns. Google

We speak EDU! And we’re speaking at the Career Schools Private Education Network (CSPEN) 10th Annual Conference and Arizona Private School Association (APSA) Annual Conference. Colling Media President Doug Campbell will be hosting the following sessions: APSA: Monday, October 281:45 PM – 2:45 PM Afternoon Session Covers critical marketing updates from the past year that education marketers need to know. You’ll get a comprehensive overview of the most significant changes, trends, and emerging strategies, helping