Colling Media Featured on Inc. 5000’s List of Fastest Growing Companies in the U.S. Phoenix Agency Among 15 in Arizona to Earn ‘Fastest-Growing in America’ Recognition PHOENIX, Aug. 14, 2024 /PRNewswire/ — Colling Media, a leading advertising agency based in Phoenix, proudly announces its inclusion on the prestigious Inc. 5000 list of America’s fastest-growing companies for the second time. This recognition underscores the agency’s unwavering commitment to delivering exceptional results and innovative solutions for its partners. “For nearly 40 years,

Marketing Lessons from the 2024 Olympic Ads The Olympics are a global stage, offering advertisers a unique opportunity to connect with a massive, diverse audience. While only a select few brands have the budget to participate in this high-stakes advertising arena, the strategies employed by these companies offer valuable marketing lessons from 2024 Olympic ads that can be applied by directors working with more modest budgets. Below, we’ll explore takeaways from successful and less successful

Netflix Announces Partnership with The Trade Desk Netflix has announced a partnership with The Trade Desk to enhance its advertising technology capabilities and aims to improve ad targeting, measurement, and performance for Netflix’s ad-supported tier. The partnership will leverage The Trade Desk’s expertise in programmatic advertising to deliver more precise and effective ads to Netflix viewers for marketers looking to increase ad reach and effectiveness. Meta Boasts Ad Revenue Increase in Q2 Meta’s ad revenue

What Google’s Decision to Not Eliminate Cookies Means for Marketers The digital marketing world is buzzing with Alphabet’s decision not to eliminate Google cookies. This development is crucial for marketers relying heavily on cookies for their campaigns. Let’s jump into Google’s decision, its implications for marketers, and the future of online marketing and digital advertising. Understanding Google Cookies Cookies are small data files stored on users’ devices by websites they visit. These files help track

Google Says Third-Party Cookies Will Stay Google’s recent announcement to retain third-party cookies has sent ripples through the advertising industry. Initially planning to eliminate these cookies, Google’s reversal means advertisers will continue to have access to valuable user data, which is critical for personalized ad targeting. Advertisers should still look out for opportunities to collect and use first-party and CRM data to ensure they have the best data to optimize against in this ever-changing privacy